10 Important Steps Involved In the Website Planning Process

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If you are planning to build a new website or
redesign an existing one there are a lot of
things that you will have to keep in mind while
assigning the project to a web design company. We
are here with ten most important points that will
surely reward you with a delightful website user
experience. Personalize the website Usually while
planning to build a new website design, business
owners aim to create a site based on their own
wants and needs while neglecting the website from
a user point of view. When a website is
personalized according to the target audience the
response received from such a kind of website is
invaluable. This will help you see things through
the customers point of view and address their
needs. You can seek a free or a nominally charged
web development consulting service from a web
design company in India. Competitor
Analysis Competitors are the best source of
inspiration for any business. You should timely
keep a check what your competitors are up to,
they are the main sources from where you can
determine potential gaps. Check their site often
and see what they have done different and what
things they should have done differently than the
usual. Check the user flow and how they navigate
the website. Is the content accessible easily?
Which navigations or screens are turn-offs? Dont
be misguided with flashy websites and think that
they are the best. In this case, it is better to
take advice from a custom website design services
company to take things forward.
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Create a website Structure Post competitor
analysis determine your needs and what your
business offers, based on that define how many
pages will be there on your website. Finalize the
category of pages e.g. home page, about us,
mission vision, products services, categories
etc. Create a Mock-up A website mock-up also
known as the wireframe, it is the outline of your
website. A mock-up is usually created in PSD
where you use placeholder text to fill pages. It
gives a first look of how your website will look
like even before the development stage. At this
stage, you can suggest design changes and this
will eliminate the pain of changing things at a
later stage. Plan the SEO Roadmap There is no
second thought how important SEO is for a
website! Having said that without a website being
build deciding SEO strategy is not worth. But one
can always take the help of SEO and create the
website based on their algorithms. Usually, a
website design company which builds a website
enables the targeted sitemap and content
according to a brief given by the SEO specialist.
The SEO point of view should monitor even the
smallest of a feature or new navigation and the
site should be made Google friendly. Compelling
Content If you are restructuring your existing
website, then make sure you check all the pages
and get all the required changes done. Make sure
you access and refine content will is still
relevant and whatever needs rewriting and which
content needs to be discarded. Make sure the
content of your website gives a clear message
about your product and targets your audience. The
content of a website with hundreds of pages will
be hard to manage however numerous online tools
will help you screen all the pages and extract
content on a CSV file format, hence, making your
task easy.
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Manage Resources While planning a new website
design, you will require a team with various
expertise works with you. There will be a
designer, front-end team, backend team, content
writer, QA etc. to work on your website. You
should be smart enough to plan your work in such
a way that none of your website processes gets
hampered. Make sure the content of all your
pages are ready and have been proofread to avoid
any embarrassing situation of typos. Make sure no
task gets on hold because for one process not
completed. Freeze the sitemap Once you have done
the competitive analysis, prepared content
inventory, and created a dynamic design, the
critical thing left is to accumulate all the
resources and freeze your sitemap. This gives a
clear picture of the flow of your website. You
can categorize various pages on the site. You can
also consider a user testing procedure to make
sure that the functionality and flow of the web
pages are proper. Call to Action positioning A
call to action, i.e. the CTA is an integral part
of any website. Basically, it drives the user to
perform a specific task on your site, e.g. it can
be to fill up an inquiry form, to call, to buy,
to register for a newsletter and more. Once you
have decided which CTA should be on which page of
your website, make sure the placement is
prominent and visible that the user cannot resist
but click on it and perform the following
tasks. Choose a CMS A content management system
usually is the backend of your website. Choosing
an ideal CMS for your website solely depends on
the type of your business. Normally a leading
website development company or a web design
agency is the best to seek guidance for this.
Make sure you go with an individual CMS where you
can make the changes as and when you require.
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Key Takeaways Now since you know how to go about
with a new website design and development. Make
sure to keep the customer at the forefront and
think from their perspective before inculcating
anything new to your website that might distract
them. If you wish to further discuss or outsource
your website development project feel free to
reach our representatives. You can also drop us a
line in the comment section. About Pixlogi
Infotech Pvt. Ltd. pixlogix.com is an
award-winning web design and development company
in India, which offers web development, website
design, landing page design, UX / UI Design,
social media design, mobile app design, and
responsive web design service. We provide our
services globally at cost-effective prices with
complete client satisfaction and are always ready
to offer assistance to our customers in
increasing their productivity and proficiency.
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