Irving Scheib Gives 5 Tips for Effective Online Reputation Management

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Irving Scheib Gives 5 Tips for Effective Online
Reputation Management
According to Irving Scheib all businesses need to
keep track of an online reputation. It only takes
a couple of hours for a bad customer experience
to go viral and impact your bottom line. Its
even worse if you dont know its happening and
youre not on top of the situation. Heres what
you can do to improve your online reputation
management
Irving Scheib
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Know whats going on with Your Brand
The first step to effective online reputation
management is understanding what is being said
about your brand. You need to be aware of what is
happening with your brand, and what others are
saying. There are brand monitoring tools like
Mention that can help you holistically manage
your brand and keep on top of your reputation.
Another good idea is to set up Google Alerts so
you can see what others post about you. Once you
know whats going on, you can move forward.
Irving Scheib
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Keep Your Site and Social Updated
You need to remain relevant if you want to show
up higher in search results. Keep your site and
social updated so that you are relevant. This
means you need to keep your content fresh and pay
attention to your social media strategy. Its
possible to hire others to help with your content
creation so that you can focus on other aspects
of your business. Just make sure you are putting
out the freshest, most relevant info so that it
pushes the other stuff down in the search results.
Irving Scheib
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Dont Respond Immediately to Bad Press
The gut reaction when you are facing a potential
PR disaster is to respond immediately. Sometimes,
though, it makes sense to step back and wait.
While you might need to say something like, We
are looking into this, its important that you
dont get negative, attack your detractors, or in
any way melt down. You also need to avoid a
cover-up. Gather more information before you
start responding. Do it quickly, and be ready to
respond as soon as possible, but dont respond
immediately, and try not to go negative.
Irving Scheib
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Admit Mistakes and Commit to Fix Them
Your next move is to admit to mistakes and do
your best to fix them. In many cases, people like
to give second chances this means you can redeem
yourself. Be frank about the mistake, even if you
dont go into detail. Apologize, and describe the
steps you are taking to fix it. Digging in and
denying the problem wont helpit will only make
things worse. You can overcome a poor online
reputation, but you need to start by projecting
openness and regret to win back trust.
Irving Scheib
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Keep Building Relationships with Your Audience
Its important to continue building relationships
with your audience. Online reputation management
has a lot to do with how many people actually
believe what is being said about you. Create a
brand that people love, and youll weather most
storms. Reach out to your fans and let them do
the fighting for you. You might be surprised at
how you can better manage your reputation when
others feel connected to you and feel the need to
defend you.
Irving Scheib