Facebook Ads

1
FACEBOOK ADS

• Social media marketing

2
Overview

• Facebook marketing is easiest and popular way to
  reach audience in short span. And it is also cost
  effective than Google adwords.
• You can also increase reach through social media
  optimization but those audience is neither
  targeted nor filtered. So to get optimized result
  we use social media marketing.

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1. Awareness

• Brand awareness- It is basic objective of
  campaign, where target of business is to make
  people aware about product, services, business.
  In this case business is already established, I
  just want people to know I have added extra some
  thing to my business.
• E.g.- I run digital marketing training institute
  in pune. But now I want people also know that I
  have added other courses training is my business.

4
Consideration

• In previous objective we have people are now
  aware about my business now I ant them to take
  some action, show interest in my business.
• Like they should click on ad and come to my
  website(traffic) and checkout my products and
  services OR they should leave data for my
  business.
• In consideration facebook charge for single
  click.

5
Conversion

• Here I want actual sale from user/audience.
• For this kind of ad you need to install facebook
  pixel which help facebook to measure conversion
  on websites.
• As in previous objectives all actions occurs in
  facebook platform, so it dont require any
  additional setting.
• Bidding type is CPA- cost per acquisition