The Important Role AI Plays in Marketing

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The Important Role AI Plays in Marketing
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• Marketers cant deliver relevant advertisements
  and messages to consumers unless they understand
  their motivations and behaviors. This requires
  following, collecting, and analyzing the digital
  trail of consumers to understand their
  demographics and psychology.

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• Artificial intelligence (AI) allows marketers to
  analyze a consumers behavior in-depth and then
  predict his or her next action based on previous
  actions. AI makes predictive assumptions about
  people in a companys demographics to help the
  business understand the desires, motivations, and
  actions of those it wishes to convert as
  customers.

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• To see how this looks in practice, assume that
  one group of people took three specific actions.
  Thanks to AI, marketers can then accurately
  predict that a similar group will take the same
  third step after completing the first two steps
  in the same manner.

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• This type of predictive analysis is how
  advertising platforms and computers create what
  is known as a lookalike audience. People who have
  engaged with a brand previously, which likely
  landed them on at least one customer list, help
  to provide relevant data that enables the
  organization to find additional consumers who
  behave in a similar manner when purchasing goods
  or services.

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• Consumers dont like to feel like brands treat
  them in an impersonal manner or as part of a
  large, faceless group. With AI, companies can
  individualize their marketing efforts to reach
  more people.
• Before AI became commonplace, marketers had to
  rely solely on demographics.

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• It worked at the time, but AI provides so much
  more. When determining demographics, a company
  might look at age, gender, and income to create a
  customer persona. Over the last several years,
  demographics have gradually given way to
  psychographics. This helps companies understand
  the needs, motivations, and buying behavior of
  their target audience much more intimately.

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• As an example, two people of the same age,
  gender, and social class working in the same
  career wont always spend their money on
  identical things. One might feel more comfortable
  with frivolous purchases while the other is more
  of a hard sale because he or she is deeply
  invested in saving as much money as possible.

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• AI makes it simple to review the behavior of a
  specific audience by determining individual
  interests, activities, and preferred products and
  services. Best of all, it continually evolves as
  consumers do. If your company is struggling to
  gain market share, not understanding your
  audience could be the primary cause.
• Let Call Sumo show you the many benefits of
  implementing AI today.