Annamalai Study Material by DistPub – International Marketing Management

1
International Marketing Management
DistPub Team
Q1 Major environmental influences always have
an impact on International marketing Discuss
the above statement with recent live examples.
Q2 Discuss briefly, modes to enter international
market and recommend mode of entry and its
implications for success of a new product across
multiple markets.
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2
DistPub Team

• Q3 Modern marketing concept is applicable to
  all business organisations irrespective of their
  size or nature of the goods or services
  marketed- Do you agree or disagree? Give your
  justification.
• Q4 Branding is hot topic in board rooms around
  the world because most CEOs recognise that the
  strong brand is a powerful driver in shareholder
  value. In this connection, what are the key
  elements that contribute to brand equity? Is it
  possible to quantify brand equity? If so How?
  Give recent examples.

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