Annamalai Study Material by DistPub – Marketing Management

1
Marketing Management
DistPub Team

• Q1 Explain the recent trends in marketing
  concepts, also discuss the factors that a
  marketing manager must take into account while
  developing the marketing mix for the below
  mentioned products. I. Female Cosmetics, II.
  Children Health Drinks and III. Adult Bike.

Q2 "Every change in the political and legal
environment creates an adjustment problem for the
marketers" - as a budding manager what is your
opinion about this statement and suggest a
suitable strategy to adopt successful and smooth
running of your business.
Q3 In designing an advertising campaign for a
soft drink, which would you find more useful
information about consumer demographics or
information about consumer life style? Give an
example of how would you use each type of
information.
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2
DistPub Team

• Q4 Suggest a successful way to segment the
  market for the following products
• Detergent soap
• Designer Jewellery
• Breakfast Cereals.

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