Top 5 Reasons Why Your Online Store Needs SSL Certification

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Top 5 Reasons Why Your Online Store Needs SSL
Certificate
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• The not secure warning the browser displays in
  the URL bar is the reason why customers are not
  adding products to your HubSpot shopping cart.
  Those who are shopping online, they know that
  your online store is not secure and the
  information they are expected to share is most
  likely to be compromised. Your online store has
  not deployed any encryption algorithm that will
  convert plain text in the ciphertext. Username,
  password, credit card number or any other
  information your customer is sharing, it is being
  sent and received as plaintext. Anyone can read
  this plaintext. Your online store is not offering
  secure shopping experience.

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Why is SSL certificate important?

• SSL certificates have been available for the last
  two decades. This certificate makes sure that the
  sensitive data is transferred in encrypted form
  over a secure network. However, it was not easy
  to install SSL certificate back then as it was
  very expensive and there were some complexities
  involved in its installation and configuration.
  SSL certificate is very affordable now and super
  easy to install.  

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Security

• This certificate secures the sensitive data your
  website is sending and receiving. Sensitive
  information includes signups, login details,
  personal details such as name, phone number
  address and payment information such as credit
  card number. SSL certificate includes
  implementation of encryption algorithms that
  protect users data from attackers by converting
  their data into ciphertext.  

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Subdomain safety

• SSL Certificate ensures safety for all your
  subdomains. Wildcard SSL is a special type of SSL
  certificate. This SSL certificate not only
  secures the main website but subdomains as well.
  For example, the domain name of your online store
  is mystore.com. This SSL certificate will secure
  mystore.com, shop.mystore.com, blog.mystore.com
  and other subdomains as well. However, you do not
  need this SSL certificate if your website is a
  smaller one. If your website has several
  subdomains and you are going for the standard SSL
  certificate, you will need a separate SSL
  certificate for each subdomain. So, get Wildcard
  certificate if your website has subdomains.

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Credibility and trust

• Having SSL certificate increases visitors trust
  as the visitors know that the data they are going
  to share will not be compromised. The browser
  will show a security padlock in the address bar
  when the visitor will be on your website. This
  padlock tells the visitor that it is a secure
  connection and you are taking the visitors
  privacy very seriously. A website without SSL
  certificate is unsafe and not trustworthy.

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SEO advantage

• SSL certificate gives you an advantage when it
  comes to search engine optimization. This
  certificate improves your ranking as Google wants
  to offer secure browsing experience to its users.