How to Write a Meta Description for SEO

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How to Write a Meta Description For SEO
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INDEX
1. What is Meta Tags 2. What is a Meta
Description For SEO? 3. Where To Add the Meta
Description For SEO? Increasing Brand
Awareness 4. Importance of Meta 5. How To Write
a Good Meta Description
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What is Meta Tags ?
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• Meta elements are HTML or XHTML elements used to
  provide information about a webpage for the
  search engines and users.
• Meta tags are snippets of text that describe a
  web page's content.

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What is a Meta Description For SEO?
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• The meta description is a short text paragraph
  placed in the HTML of a webpage that describes
  its content.
• The meta description then appears under your
  page's URL in the search results.

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• It is also known as a snippet.
• This meta description will also often appear when
  people share your articles or blogs across other
  websites and social channels.

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Where To Add the Meta Description For SEO?

• Add the meta description in the ltheadgt section of
  websites HTML.
• It should look something like this

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• Example
• ltheadgt
• ltmeta namedescription contentHere is a
  perfect description of my awesome webpage.gt
• lt/headgt

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• You should have complete control of meta
  description in CMS, mainly if you are using Ward
  Press.
• If you make use of SEO plug-in, such as Yoast,
  you can add a meta description for SEO to the
  meta description section, and you can preview
  it how it will look in search engine results
  pages (SERPs).

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Importance of Meta Description
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• A meta description can influence the decision of
  the searcher whether they want to click through
  on your website content from search results or
  not.
• The more attractive, descriptive and relevant the
  description, the more likely someone will click
  through.

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How To Write a Good Meta Description
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1. Keywords

• Make sure that your most important keywords for
  the webpage show up in your meta description.
• Often search engines will highlight it in bold
  where it finds the searchers query in a snippet.

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2. Write Clear and Readable Copy

• Keyword stuffing your meta description is bad and
  doesnt help the searcher as they will find your
  result leads to a spam website.
• Make sure your description reads like a
  human-written sentence.

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3. Treat Meta Description as if its an Advert
For Web-Page

• Make it as compelling and as it relevant as
  possible.
• The description must match the content on the
  webpage, but you should make it as appealing as
  possible.

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4. Length

• A meta description should not be longer than 135
  155 characters long.
• Any longer and search engines will cut the end
  off, so make sure that any important keywords are
  nearer the front.

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5. Don't Duplicate Meta Descriptions

• The meta descriptions must be written uniquely
  for every webpage.
• Google may penalise for mass copying your meta
  descriptions.

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6. Consider Using Rich Snippets

• By using schema mark-up, you can add the elements
  in the snippets to increase their appeal.
• For instance customer ratings, star ratings,
  product information, calorie counts etc.

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Thank You
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Thank You