Emerging Technologies Pave the Way to Enhance Personalized Digital Customer Experience

1
Emerging Technologies Pave the Way to Enhance
Personalized Digital Customer Experience
In the business of keeping you Hooked to
Technology, the rise of interactive
technological innovations has created a sea of
opportunities for marketers. trending
technologies like Data Analytics, Blockchain,
Artificial Intelligence, Machine Learning, Voice
Search, and Internet of Things. Since the sole
objective of CMOs or any marketer is to design
and implement the most effective marketing stra
tegies to achieve their goals, to acquire the
expected results, it is essential that marketers
keep up with the marketing technology trends and
utilize to their benefit. Entirely devoted to
keep us engaged, they know how to make us push
the buttons, swipe, zoom, pinch, coax us to buy
their products for days and weeks. Irresistible
apps rule the consumer world and with a right
mix of trend, marketers can sure aim for the
stars. Following are few of the marketing
technology trends CMOs and marketers should l ook
out for in 2018.
2
LEVERAGE ARTIFICIAL INTELLIGENCE TO YOUR
ADVANTAGE
According to Gartner survey, 59 organizations
are still gathering information to build their
AI strategies, while remainder have already made
progress in plotting or adopting AI solutions.
The survey is a clear indication of increasing
importance and dependency on AI for successful
marketing strategies. (Source) Back in 1991,
Bill Gates stated that he believed computers
would one day see, hear and learn just as humans
do, although it was difficult to imagine that
scenario back then, today it has become reality
with Artificial Intelligence (AI). Microsoft has
embraced Artificial Intelligence while
implementing it into various fields by solving
crucial healthcare, agricultural issues along
with providing better software solutions,
empowering Bot Framework, enhance quality of
virtual assistant like Cortana and ma ny
more. AI is beneficial to one and all, similarly
it is the best tool today marketers have. Their
only concern remains how to leverage AI with
Data and Information that helps them to come up
with the most accurate and effective marketing
strategies. Afte r analyzing and understanding
data gathered from the Web, using AI and machine
learning, marketers and CMOs can not only design
strategies but also predict results by decoding
data and customer behavior. Today, plenty of
data from the web is the marketers and CMOs
disposal. They need to interpret the gathered
data and decode it to understand key factors of
customer behavior that are required to consider
while designing marketing strategies. This helps
them understand what is trending, what their
customers need, what are their decision-making
factors, what attracts them the most and many
more. Correct use of AI and machine learning
will help them process and understand details
that will eventually help them create smarter
marketing strategies. Gathering data from the
past strategies and learning which factors
influenced their behavior in positive or negative
way, will help in future to create strategies
for the best result.
BLOCKCHAIN WILL WORK ITS MAGIC
Blockchain being the most talked about technology
wil l grow even more since increasing acceptance
around the globe. A shared, distributed,
decentralized ledger removes third party
interference by connecting the two along with
providing security. Thus, Blockchain brings
transparency eliminating the chance of fraud and
forged documents. While running advertising and
marketing campaigns, transparency helps the
marketers to build a positive brand image. Due
to conventional methods of advertising and
marketing, it was globally believed that
companies create false stories without verifying
the facts to attract customers Blockchain will
bring in transparency and help them prove their
story building a positive image since it is not
possible to forge digital transaction and they
will eventually gain their clients trust.
DATA ANALYTICS TO DESIGN SMART AND ACCURATE
MARKETING STRATEGIES
3
Irrespective of your industry and size of the
organization, few things are essential for all
the marketing campaign and one of them is
Conveying the Right Message to the Right Person
at the Right Time. Expansion in machine learning
and data analytics has made it possible to reach
out to the target audience easily. Access to the
Big Data allows identifying the audiences
behavior. It helps in gathering important
information such as their age, gender, cultural
background, geographical location, interests,
past behavior etc. Tacking the whole process and
understanding customer behavior can help the CMOs
and marketers to identify their strong and weak
areas, why they choose a partic ular company,
what helps them to come to a decision etc. This
will help the CMOs and marketers to understand
the mindset of users as a result, a smart and
effective strategy could be formed that can
provide more personalized experience. With time,
the way marketing strategies are formed is
changing. Yet, it all comes down to providing
the best customer experience. Today, CMOs have
several technological tools at their disposal.
Making the best out of them to design marketing
strategies will lead them to create accurate and
more effective marketing strategies. Are you
planning to step-up with the trend and
intertwine marketing and technology? If you need
help with developing engaging and irresistible
applications based on emerging technologies,
write to us at inquiry_at_cygnetinfotech.com