Augmented Reality Explained

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Augmented Reality Explained
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What is Augmented Reality?
Augmented reality transforms static objects such
as a magazine cover or any kind of printed
advertisement into an immersive 3D experience
using digital overlays.
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Types of Augmented Reality
Marker based AR This technology uses 2D marked
based triggers such as, QR code, Barcode or
watermark. When the user points the device at one
of these markers, it triggers the AR experience
in the device.
Markless AR A markless AR can use any part of
the real world to launch an AR experience for the
user. The apps that use the AR triggers can use
GPS information to trigger AR when the device is
at a certain location, or positioned at a certain
altitude by the user. The best example of this
will be the game Pokémon Go that was launched in
2016.
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What is it Used for?
Including Information AR can provide additional
information to the users about the object that is
being viewed, in a textual form or could be
related 3D models and video animation.
Virtual Objects AR helps you communicate with
your customers and also allows the user to
explore and try on your products.
Interactive and Engaging Experience The AR
technology has its novelty that makes the
consumer curious and eager to use the same. The
craze that has been offered by AR can be realized
through Pokémon Go, the game that took over the
world by surprise in 2016 and caught everyones
attention.
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The Future
In 2012, there were 188 million downloads of AR
apps, which by 2017 had gone up to 3.5 billion
downloads. The digital marketing industry is
booming with limitless possibilities and many
more untapped resources that are yet to be
brought to their full use. 
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