Get Real Metrics Not Vanity Metrics for Your Video Marketing Goal

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Get Real Metrics Not Vanity Metrics for Your
Video Marketing Goal
Vanity Metrics is defined as figures which are
related to registered users, downloads, and raw
page views. In terms of video marketing it is
number of views, number of downloads.
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nity-metrics-for-your-video-marketing-goal/
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We have often seen marketers tallying this up and
calling it a day but these can easily be
manipulated. So, what happens to the real impact
on revenues and profits which we want to have
through video marketing initiatives.
We all know that the most important parameter
which all of us focus nowadays is customer
retention and engagement. So, your video
marketing initiatives should also have these
goals embedded. It is important to focus on
getting platforms which support these data
points. We should also focus on getting important
information like who is watching and why there
are interested in our video.
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nity-metrics-for-your-video-marketing-goal/
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With a few tweaks you can make a major change in
your video marketing system and see a major
improvement-
1. Choose an Intelligent platform Platforms like
YouTube, Vimeo has limitations of providing you
the real metrics, so look for platforms like
Vidyard, Wisitia who have some cost attached but
that is worth it. 2. Understand Your Engagement
Data It is important to understand the pattern
for your video i.e. you have high views but low
engagement or vice versa. Understand the pattern
and do the necessary changes. 3. Review Your
Landing Page If your video is not performing as
per your wish then its time to look for your
landing page and evaluate its content and
experience from all sorts of devices and
platforms. Understand the user journey and place
your video in a strategic position.
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nity-metrics-for-your-video-marketing-goal/
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4. Look for Bounce Rate Define a goal for your
video and if any drops off before that then treat
it as a bounce rate. If content changes dont do
the trick then your video could is either too
long or not clear. 5. Be Creative and
Progressive It is difficult to get a perfect
video at once, instead focus on fine tuning the
content with each of your learning and be
consistent in nature. Keep pushing our fresh
materials for what best works for your
offerings. 6. Complete Your Data Points Dont
work with half data instead focus on getting your
review metrics clear and keep following it and
updating it. Boost your analytic with additional
plugins if you require. 7. Define a Visible ROI
You need to figure out the visible ROI for you as
per your objective and solution being offered.
Focus on meeting that goals with an average
growth of 10 in every defined time period.
http//www.videofactory.in/get-real-metrics-not-va
nity-metrics-for-your-video-marketing-goal/
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With videos we recommend you to focus on
engagement and ROI based metrics which will help
you get exact insight about the audience as
in Are they rewinding the informative bits over
and over? Are they closing it immediately after
the speaking starts? How many people are playing
the video on your landing page, and how many of
them are glossing over it? Of those who make it
to the end, how many actually follow up on the
call-to-action and get into your funnel? We need
to know the real engagement with our audience. In
case you are struggling tell us we can help you
with a Free Consultation.
http//www.videofactory.in/get-real-metrics-not-va
nity-metrics-for-your-video-marketing-goal/
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8981698882 Email info_at_videofactory.in