MKT 562 Expect Success / newtonhelp.com (1) - PowerPoint PPT Presentation

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MKT 562 Expect Success / newtonhelp.com (1)

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For more course tutorials visit www.newtonhelp.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global Market Environment Worksheet MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet MKT 562 Week 4 Establishing a Strategic Partnership MKT 562 Week 4 Team Country Selection – PowerPoint PPT presentation

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Title: MKT 562 Expect Success / newtonhelp.com (1)


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MKT 562 Expect Success / newtonhelp.com
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MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Entire Course
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 1 Fundamentals of Global Markets
    Worksheet
  •  
  • MKT 562 Week 2 The Global Market Environment
    Worksheet
  •  
  • MKT 562 Week 3 Establishing a Presence in Global
    Markets Worksheet
  •  
  • MKT 562 Week 4 Establishing a Strategic
    Partnership
  •  
  • MKT 562 Week 4 Team Country Selection
  •  

3
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 1 Fundamentals of Global Markets
    Worksheet
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  •  
  • MKT 562 Week 1 Fundamentals of Global Markets
    Worksheet
  • Resource Global Marketing, Ch. 1
  • Read Case 1-3 Apple versus Samsung The Battle
    for Smartphone Supremacy Heats Up on page 37.
  • Complete the attached worksheet in 500-1,000
    words in which you discuss the key elements of
    Apples innovation strategy until 2014 answering
    the questions below.

4
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 2 The Global Market Environment
    Worksheet
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  •  
  • MKT 562 Week 2 The Global Market Environment
    Worksheet
  • Using the OECD website, or a similar
    website, choose a country other than The United
    States, China, India, or a member of the European
    Union.

5
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 3 Establishing a Presence in Global
    Markets Worksheet
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 3 Establishing a Presence in Global
    Markets Worksheet
  • Resource Global Marketing, Ch. 6
  • Read Case 6-2 Research Helps Whirlpool Keep Its
    Cool at Home, Act Local in Emerging Markets on
    page 207.

6
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 4 Establishing a Strategic
    Partnership
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 4 Establishing a Strategic
    Partnership
  • Resource Global Marketing, Ch. 9
  • Read Case 9-1 Starbucks Takes Coffee Culture
    Around the World on page 300.
  • Write a 700- to 1,050-word paper in which you
    answer the following discussion questions in
    detail

7
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 4 Team Country Selection
  • For more course tutorials visit
  •  
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 4 Team Country Selection
  • Meet with your Learning Team to prepare for your
    Week 5 and 6 assignments. Consider your Learning
    Team as a consulting group that has been
    requested to provide analysis on a particular
    companys global strategy entering a particular
    country or region.

8
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 5 Competitive Environment and Entry
    Strategy (Starbucks)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 5 Competitive Environment and Entry
    Strategy
  • Create an 8- to 10-slide Microsoft PowerPoint pr
    esentation with speaker notes that presents your
    strategies for global segmentation and
    positioning. Remember to make your presentation
    interesting for your audience by using charts,
    graphs, and photos where needed.

9
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 5 Competitive Environment and Entry
    Strategy (Whirlpool)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 5 Competitive Environment and Entry
    Strategy
  • Create an 8- to 10-slide Microsoft PowerPoint
    presentation with speaker notes that presents
    your strategies for global segmentation and
    positioning. Remember to make your presentation
    interesting for your audience by using charts,
    graphs, and photos where needed.

10
MKT 562 Expect Success / newtonhelp.com
  • MKT 562 Week 6 Global Marketing Plan (Starbucks)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 562 Week 6 Global Marketing Plan
  • Step 1
  • Create a 7- to 10-slide Microsoft PowerPoint pre
    sentation with speaker notes that presents the
    global advertising and executive summary portion
    of the Global Marketing Plan.

11
MKT 562 Expect Success / newtonhelp.com
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