Healthcare Digital Marketing - Digital Saline

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PPT on Healthcare Digital Marketing
www.digitalsaline.com
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Keypoints

• What is Healthcare Digital Marketing.
• Benefits of Healthcare Digital Marketing.
• Digital Marketing Objectives.
• What does Digital Marketing Consist of.
• What is Search Engine Optimization (SEO).
• What is Pay Per Click (PPC).
• What is Social Media Marketing (SMM).
• Content Writing.
• Why Digital Saline for Digital Marketing of your
  Healthcare Business.

www.digitalsaline.com
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What is Healthcare Digital Marketing.

• Healthcare Digital marketing is the process of
  building and maintain customer relationship
  through online activates to generate more
  practices to doctor, sales to the hospital, and
  capture customer that are searching on the
  internet for a particular disease. It also
  increases online reputation / brand awareness.

www.digitalsaline.com
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Benefits of Healthcare Digital Marketing.

• It is Measurable
• It is Cost Effective
• Increases Revenues
• Drives Brand Loyalty
• Conversion rate is Higher
• You get targeted audience
• Makes People Aware about your business

www.digitalsaline.com
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Digital Marketing Objectives.

• There are 5 main Objectives of Digital Marketing.
• Reach the right audience
• Engage with your audience
• Maximum Return on Investment
• Motivate your audience to take action
• Ensure efficient spending on your campaigns

www.digitalsaline.com
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What does Digital Marketing Consist of.

• Key Components
• Website Design (User Experience)
• Social Media Marketing (SMM)
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Email Marketing
• Display Advertising (Banner Ads)
• Lets look more closely at some of these key
  component.

www.digitalsaline.com
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What is Search Engine Optimization (SEO).

• Search Engine Optimization is the process of
  affecting the online visibility of a website or a
  web page in a web search engine's unpaid results,
  often referred to as natural, organic, or earned
  results.
• All major search engine such as Google, Yahoo,
  Bing and many other have such results, where web
  pages and other content such as videos or local
  listings are shown and ranked based on what the
  search engine considered most relevant to the
  user.

www.digitalsaline.com
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What is Pay Per Click (PPC).

• Pay-per-click is an internet advertising model
  used to direct traffic to websites, in which an
  advertiser pays a publisher when the ad is
  clicked.
• Advertiser place a bids on the keyword or phrases
  that they think their target audience would type
  in a search field when they are looking for
  specific good or services.

www.digitalsaline.com
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What is Social Media Marketing (SMM).

• Social Media Marketing is a social media
  platforms and websites to promote a product or
  service. Although the terms e-marketing and
  digital marketing are still dominant in academia,
  social media marketing is becoming more popular
  for both practitioners and researchers.
• Social Media is equal to social instrument of
  communication.

www.digitalsaline.com
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Content Writing.

• Content is King, if you have a powerful content
  then your website will automatically get on the
  top of Search Engine.
• A website content writer or web content writer is
  a person who specializes in providing relevant
  content for websites. Every website has a
  specific target audience and requires the most
  relevant content. Content should contain keywords
  aimed towards improving a website's SEO.

www.digitalsaline.com
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Why Digital Saline for Digital Marketing of your
Healthcare Business.

• Digital Saline has a team of
• Digital Marketing Expert
• Website Developers
• Content writer
• Graphic Designer
• Medically Qualified Doctors
• Team works makes the Dream Work

www.digitalsaline.com