HCS 539 Inspiring Innovation--snaptutorial.com

1
HCS 539 Inspiring Innovation--snaptutorial.com
2
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 All Assignments   For more classes
visit www.snaptutorial.com Please check All
Included Assignment HCS 539 Week 1 Individual
Assignment Health Care Marketing Reflection HCS
539 Week 2 Individual Assignment Health Care
Analysis HCS 539 Week 3 Individual Assignment
Marketing Research and Segmentation HCS 539
Week 4 Individual Assignment Positioning and
Differentiation Review
3
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 1 Individual Assignment Health Care
Marketing Reflection   For more classes
visit www.snaptutorial.com Write a 700- to
1,050-word reflection on current health care
marketing techniques. Examine current health care
marketing techniques in television, the Internet,
radio, or any other media source. Some examples
include advertising trends in pharmaceutical
marketing, promoting specialized clinics and
hospitals, public relations events related to
health care, or promoting health care products or
services. Address the following points
What types of marketing are being used? How are
they being used? What is your opinion
on current health care marketing
4
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 2 Individual Assignment Health Care
Analysis   For more classes visit www.snaptutorial
.com Choose an existing health care
organization. Write a 1,050- to 1,400-word paper
on the organization of your choice. Include the
following Describe the four
Ps--product, price, place, and promotion--and
explain how and why they are important to the
organization's success. Examine the
relationship between the organization's marketing
and
5
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation   For more classes
visit www.snaptutorial.com Choose a health care
organization, or use the organization you chose
in Week Two. Imagine you are a marketing
representative for the organization. Conduct
research on the consumers in a particular area
using at least two lifestyle analyses and
marketing research databases. Write a 1,050- to
1,400-word lifestyle profile for the
neighborhood. Include the following
Describe your research method.
6
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 4 Individual Assignment Positioning
and Differentiation Review   For more classes
visit www.snaptutorial.com Choose two existing
health care organizations or companies in the
same discipline, such as hospital-hospital,
insurance company-insurance company, med spa-med
spa, and so forth.   Compare each organization's
positioning and differentiation strategies in a
1,400- to 1,750-word review.
7
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 5 Individual Assignment Public
Relations Presentation   For more classes
visit www.snaptutorial.com Complete one of the
following options Option A - Responding to the
Public Research a public relations scenario you
recently heard in the news. This could be
anything that required a hospital or health care
facility or company to make a statement about
their recent practices. Some examples include
medical errors, such as the surgery of a wrong
limb or organ pharmaceutical issues, such as the
Tylenol crisis in 1982 or facility violence,
such as shootings or baby snatching.
8
HCS 539 Inspiring Innovation--snaptutorial.com
HCS 539 Week 6 Learning Team Assignment Health
Care Marketing Plan Presentation   For more
classes visit www.snaptutorial.com Create a
hypothetical health care organization or social
program, using a real organization or program as
a model, and develop a comprehensive marketing
plan to market it. Examples include cancer
hospitals, home health agencies, nursing homes,
durable medical equipment companies, weight loss
programs, and insurance programs.
9
HCS 539 Inspiring Innovation--snaptutorial.com