What is Push Notification?

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What is Push Notification?
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• A clickable pop-up messages that appear on the
  subscribers screen is basically known as push
  notifications.

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• They reach the devices in which they are online
  and just have to keep the browser running in
  their device.

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• Brands can take advantage of this for promoting
  their products, to increase customer experience,
  and provide a better support for their consumers.
  Here are some crucial business elements and how
  to setup push notifications service make it easy
  for the marketers in managing their brands.

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Consumer-Friendly

• Consumers today are not comfortable in disclosing
  their personal information. It helps you to add
  your subscribers with single-click permission and
  engage with your brand without asking your users
  to reveal their personal data. The consumers can
  also turn on push notifications and turn off push
  notifications as per their convenience.

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Track Your Visitors with Updates

• When a visitor shows interest in your website,
  you need not wait for them to come back and
  perform the desired action. Sending a push
  message can easily help to re-engage with them.

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No Need for a Mobile App

• Web push notification service can help you to
  directly reach your audience on their smartphones
  even if you dont have a dedicated mobile
  application.

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Instant Delivery

• Web push notification service can help you to
  directly reach your audience on their smartphones
  even if you dont have a dedicated mobile
  application.

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Eye-Catchy Easily Understandable

• As they have a limited word count and reach the
  consumers without them taking any external
  action, they are simple and easy to understand.
  Also, using rich push messages will give your
  consumers a more interactive feel.

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Re-marketing

• In this digital world filled with competition,
  remarketing is crucial for products of all
  segments. As per the consumers purchase history,
  you can notify them on relevant offers and
  recommendations, helping them take instant
  purchase decisions even if they hadnt planned on
  it.

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Segmentation

• Compared to all other modes of segmented
  marketing like Social Media, push messages to
  receive a much higher engagement rate. When users
  are targeted based on their demographics and
  interests, sending a personalized push message
  will precisely fulfill their expectations from a
  brand, enabling them to instantly engage with
  your brand.

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• As we had seen earlier, the average client
  retention rate for segmented push notifications
  is around 93.

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