A Step by Step eCommerce Personalization guide2019

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Ecommerce Personalization Guide 2019
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Why You Need to Personalize Experiences

• Consumers expectations have shifted to the point
  that people expect a personal digital experience
  that mirrors the typical level of personalization
  they receive offline.
• According to Accenture, nearly 40 of shoppers
  have left a store to buy from another site
  because they were overwhelmed with too many
  options.
• Even if they don't leave, almost 75 of your
  potential customers will be frustrated with
  irrelevant content or products that are not
  specific to them.
• It is your responsibility to help your site
  visitors find the right products. If you dont,
  your customers will move onto the next store.
• The solution is eCommerce Personalization.

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What Real eCommerce personalization Is

• Personalization is the real-time customization of
  a customers buying journey.
• Unfortunately, many marketers execute the low
  hanging fruit and feel that theyre done. In
  reality, most are just hitting the tip of the
  iceberg.
• There are unlimited ways you can personalize your
  store.

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Types of eCommerce Personalization

• By going over the major types of eCommerce
  personalization, you can begin understanding all
  the ways you can optimize your customer's journey
  - from when they first hit your site to after
  sales service. Different types of eCommerce
  personalization are as follows
• Website Personalization
• Types of website personalization
• Offers
• Inline Content
• Pop-ups

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• Personalized product recommendations
• Types of personalized product recommendations
• Best sellers
• You might also like
• Cross selling
• Personalized social proof notifications
• Types of personalized social proof notifications
• Reviews and testimonials
• Follow the heard
• Urgency
• Personalized triggered emails
• Types of personalized triggered emails
• Demographic personalization
• Session personalization
• Recommendation personalization

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Website personalization

• Website Personalization is the process of
  creating customized experiences for visitors to a
  website. Rather than providing a single, broad
  experience, website personalization allows
  companies to present visitors with unique
  experiences tailored to their needs and desires.
  Personalization is by no means a new concept.
• Types of Website Personalization
• As personalization has exploded in popularity, so
  has the number of tactics that technology
  enables.
• Today, you can personalize virtually any aspect
  of your website. However, these are the most
  essential pieces in terms of impact.

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• Offers
• Offers are the single most important aspect of
  your site to personalize.
• You can customize the product itself, the price
  shown, impose time limits, or change the
  supporting copy and visuals supporting the offer.

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• Inline Content
• After you've personalized your offer, you should
  focus on how you are educating and motivating
  your prospects while they are on the site.
• Personalize the content that is presented in
  front of your customers. You can change which
  featured products are shown, blog posts,
  downloadable assets, or hero images on any page.

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• Pop-Ups
• Pop-Ups represent a "second net" or opportunity
  to progress your prospects when they are about to
  leave.
• If your site leverages pop-ups, you should
  optimize conversions by personalizing both the
  content and offer. All types of pop-ups can be
  personalized including browse abandonment,
  on-click, timed, on-scroll, and any other type.

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Personalized Product Recommendations

• Today product recommendations are common.
• However, some retailers are leveraging
  personalized product recommendations much more
  effectively than others.
• When used correctly, product recommendations
  increase the average number of items in the cart
  by 68.14 and increase conversion rates by an
  incredible 320.
• Types of personalized Product Recommendations
• Product recommendation templates have proven to
  be more effective than others. Some technology
  platforms, like Barilliance, allow you to place
  these recommendations anywhere on your site or
  within your email communication.

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• Best Sellers
• Best Seller recommendations are great when you do
  not know a lot about your prospect. It gives you
  the best chance of suggesting something that fits
  their particular needs.
• However, it is after you collect more information
  about your prospect that this type of suggestion
  becomes powerful.
• Personalized "best seller" recommendation widgets
  perform twice as effective as those that are not
  personalized.

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• You Might Also Like
• Items are based on currently viewed items.
• You should personalize the recommendations based
  on other website behavior or past purchases and
  determine if you should upsell by displaying
  higher-end alternatives or downsell and display
  lower priced products.

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• Cross Selling
• This tactic shifts from suggesting similar
  products to complimentary ones.
• By offering complementary products you can
  increase AOV by educating the customer on how to
  make their current selection better in some way.
• These recommendations help the customer navigate
  through your catalogue.
• You should consider this type of personalization
  when you product list is large.

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Personalized Social Proof Notifications

• This is one of the newer ways to personalize your
  eCommerce site. Brands are leveraging this
  technology to provide relevant, contextual
  information about themselves, or the products
  they are viewing.
• Types of personalized social notifications
• Retailers have already pioneered a number of
  effective ways to use social notifications to
  increase sales.
• Reviews Testimonials - Present testimonials in
  a chat window about the the currently viewed
  product.
• Follow The Heard- Give customers confidence in
  your store by letting them know how many other
  are taking a similar action.
• Urgency - Live notifications can be a powerful
  tool to combat cart abandonment. Let customers
  know which products are at risk of being sold out
  or how many customer's currently have the product
  in their cart.

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Personalized Triggered Emails

• Email remains the most essential communication
  channel, and personalizing your correspondence
  will multiply your results. You can see all
  triggered email stats in this study.
• A "triggered email" is sent based on some sort of
  user action. The most common type of triggered
  email is a cart recovery email, which is sent
  when a customer places an item in their cart but
  leaves without completing their purchase.
• Types of personalizations for triggered emails
• We've written extensively on triggered and cart
  abandonment emails before.
• However, it is worth noting some of the most
  common ways you can personalize triggered emails.

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Personalized Triggered Emails

• Demographic personalizations
• The most common types of personalizations for
  triggered emails are demographic.
• Dynamically inserting a prospect's name in the
  subject line is a common tactic to call out
  attention in the sea of emails.
• Session personalizations
• The next most common type of personalizations are
  session based.
• Common tactics include inserting products' names,
  images, and dates into the subject line or body
  of the email.
• Recommendation personalizations
• The next most common type of personalizations are
  session based.
• Common tactics include inserting products' names,
  images, and dates into the subject line or body
  of the email.
• These personalization tactics ensure that your
  email is relevant, following up on known wants of
  your prospect.

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Next Steps

• Now is the time to begin scoping out your own
  personalization strategy.
• Define Your Goal - What do you want to accomplish
  with personalization? How will you know you are
  successful?
• Determine Capabilities - Your goal will determine
  which eCommerce personalization strategy you want
  to start with.
• Select a Personalization Partner - Finally, you
  need to select a technology partner that will
  empower you to accomplish your goals.
• We've put together a clear, step by step
  worksheet to help you select the best
  personalization vendor for your needs.

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Thanks!

• Skyrocket your eCommerce Business with
  Personalization

• _at_WigzoTech
• info_at_wigzo.com
• https//www.wigzo.com/