Costing of TV ads on different time slot - PowerPoint PPT Presentation

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Costing of TV ads on different time slot

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TV advertisement is one of the most effective ways of marketing for any product or service. Read here to know the Costing of TV ads on different time slot. – PowerPoint PPT presentation

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Title: Costing of TV ads on different time slot


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Costing of TV ads on different time slot
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  • TV advertisement is one of the most effective
    ways of marketing for any product or service. It
    is true that TV advertisement can be costly for
    most of the commercial production companies. But
    the costing of TV advertisement varies widely
    based on the time slot chosen by the advertising
    company.
  • If you choose the prime time slot then you will
    require high costing but if you pick the
    non-prime time slot then the costing will be less
    costly. That is the reason why it is very
    essential for the advertising company to know the
    costing of the TV advertisement so that you can
    decide in which time slot you should
    advertisement.

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  • If you choose the 30 seconds for a TV commercial
    in the time slot 12 noon to 4 PM then you have to
    pay 90 to 300. But in case, you choose the
    time slot from 5 PM to 7 PM then it is required
    for the advertising company to pay 150 to
    300. This time slot is considered as non-prime
    time slot as during this period most of the
    person remains busy and do not watch television.
    But if you choose the time slot between 8 PM to
    11 PM then the TV production companies NYC has to
    give the TV broadcasting company between 200
    and 1500 for 30 seconds for a TV commercial.

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  • The time period 7 PM to 11 PM is the prime time
    for TV advertisement as during this time most of
    the popular shows such as TV serials, Movies,
    Celebrity show, etc. are broadcasted in most of
    the popular channels. That means if you advertise
    in this prime time slot you have high chance that
    your target audience watches your advertisement.
    The more the audience watches your advertisement
    more will be able to make your viewers aware of
    your products and thus gets more chance to
    enhance your sales.

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  • Therefore, an NY production company can choose
    the plan as per their budget and reaches that
    they want for the TV advertisement.
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