Film Distribution | Victoria Films

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Victoria Films Commercials Film Production
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WHAT IS ADVERTISING IN OUR VISUAL ERA?
Advertising has evolved and still has to in our
visually saturated era. Visuals are everywhere
from Face book to Instagram, street signs,
advertising is just another tool used to
communicate with your audience. In the midst of
such solicitation, how does your voice get heard?
Undoubtedly, advertising is the most effective
way of promoting your goods or services or of
informing and educating your target audience and
encourage them to trust your brand . It has
conquered the entire world may it be Cinema,
Radio, Internet, Photography, magazine,
Television, Transit cards, Newspaper, etc.
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Print Media
When it comes to advertising through print media,
it still forms the most authentic sources for
circulating any information or promoting any
brands.Promotion happens through magazines,
brochures, door drop, catalogues, pamphlet
etc.Print media is tangible and one of the most
perfect modes of marketing which give you ROI of
your business campaign.
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TV Ads - Media exists in every sector and
technology has made it possible for us to read
messages while watching TV, browsing internet,
scanning through facebook account etc., But one
thing you actually avoid while watching TV is
primarily the advertisement dont you? Or while
watching Youtube, one thing you look for is the
skip button. So how do we us advertisers keep
consumers attention?Hold on to your hats ladies
and gentlemen.innovation? I am sure thats the
word the majority would think of But the
majority is wrong you grab and keep attention
with repetition and lets not be afraid of words,
by routine. For a simple reason our brains enjoy
what they are used to.
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Victoriafilms.net
Think of a song you know and obviously you like,
you wont skip it even though you heard it
hundreds of time. So what is an advertisement
that would follow this credo? A concept and a
mise en scene that rings a bell, in other words
an advertisements that within a second reminds
you of some reference you are very familiar with.
That is why big brands afford to hire famous
actors, or add famous music tracks or use
sentences or expressions that refer to a well
known and well accepted context.That certainly
creates an impression that lasts long in your
brain and you do want more of it.