Digital Marketing course in Faridabad

1
Welcome

• 
  www.kadm.in

2
Significance of Learning SEO from industry
experts

• Search Engine Optimization is not any more about
  creating inbound links. Frequent updates in
  Google algorithm bring huge development in seo
  practices. An ideal SEO expert would be the one
  updated with latest updates. Here are few recent
  updates Google Penguin 4 and local listing
  optimization update possum. What effect will
  this latest update bring? Websites with spammy
  links will be penalized. Can you analyze which
  link is negative and going to hurt your website
  ranking?

www.kadm.in
3
Penguin 4.0 Tips for learners

• Step 1 Traffic Fluctuation Analysis
• Step 2 Anchor Diversity
• Step 3 Back Link Profile Review
• Step 4 Follow vs. No-Follow Links
• Step 5 Link Velocity
• Step 6 Authority and Trust Flow
• Step 7 Continual Monitoring

www.kadm.in
4
Search Engine Marketing

• Google AdWords is an online advertising service
  given by google to advertisers to display
  advertisement on its own network and partner
  networks. Advertiser need to pay only when
  someone clicks on ad to visit website, or any
  other call to action button. Google AdWords helps
  in bringing new visitors to website, grow online
  business and engage customers. .

www.kadm.in
5
Topics include

• How to Create a PPC Campaign Implementing
  Your PPC Budget
• Targeting Your Advertising Measuring
  Managing Your Campaigns

www.kadm.in
6
Thankyou
www.kadm.in