Volkswagen Is Closer To Becoming A Global Truck Player

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Volkswagen Is Closer To Becoming A Global Truck
Player
The Volkswagen Truck Bus GmbH company, now
known as the Traton Group, has been making
strategic moves in the past few years that have
set it in a path to become a global leader in
the trucking industry. Playing on its strengths,
the company has grown by making strong strategic
partnerships and acquisitions euectively
sparking quantum growth in the companys
output. In Pursuit of Global Leadership In order
to become a global leader in the trucking
industry, the Traton Group needs a significant
stake in the European, US and Japanese markets.
Building a brand to become a market leader in
any of these markets is expensive and would take
a lot of time. Synergetic Advantage Lead
Engineering is a concept in operation in the
Traton Group that has significantly reduced
operating costs and sped up the production of
vehicles. In this concept, each brand takes the
lead in the development of specific projects.
This allows each brand to focus on their
strengths and in the end the whole team benefits
from world-class solutions. For example, one
brand can build large 13-litre engines while
another focuses on the 5-litre engines and Truck
spare parts.