How to write great website content

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The Internet can be said as one big world where
like real world there is one type of media where
all good and relevant information is sold and the
other type of media where fake and inaccurate
information is sold to gain traffic and
unfortunately even such types gain attention.
The web content writers and digital marketers
have come to know the importance of good content
writing in Digital Marketing and how much
customers crave for it and hop from website to
website to find good content until they find the
one and that is what marketers want. The one
means when the customers hop onto their website,
they choose to stay longer and visit again and
again.
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You can write good web content if you follow
these steps-

• 1. Know your audience as well as your business
• It is a content writers duty to know what the
  business is about, why was it created
• and what services or products it serves its
  customers.
• Secondly, after knowing the structure of business
  it is important to know your target audience.
• You must ask two questions before writing
  content
• Whom do we want to capture?
• Why we want them to buy our product?
• This will clear your mind on writing concise and
  effective keywords on the website according to
  the need of the business and customers.

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• 2. Write simple and short sentences
• 
  
• 
  Think like a customer when you start writing
  sentences on the web.
• 
  Think as if youre the customer and when you end
  up on a particular website. Like any other
  person, short and simple sentences attract you
  with Call to Actions provide which takes you to
  another page.
• Use short and simple sentences
• For eg., instead of using How to get a great
  number of people attracted to your website and
  increase your traffic.
• Just use Want to grow more traffic? and a
  call to action button to lead them on the given
  information page.
• 
  

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• 3. Write catchy headlines and subheadings
• People are in a hurry when searching for relevant
  information online. They just scan the page and
  if they read a good headline, theyll click on
  the link to read more.
• The ways to write catchy headlines are
• They should be persuasive or provocative.
• Insert accurate keywords
• Keep ot not more than 8 words.
• Think like a search engine. Search for how many
  people are looking for the type of content you
  are writing. You may get to know what keywords
  they are typing in the search engine. Write your
  headlines accordingly.
• Dont plagiarise.

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• 4. Write authentically and give value to the
  readers
• There is a lot of fake news and information on
  the Internet as I mentioned before and you need
  to keep your voice and writing unique and
  genuine. Thats how you stand out from the crowd.
  
• To write genuinely and be different from your
  competitors then you should
• Research Do a lot of research and find out the
  good points to state facts and stats.
• Accuracy The research done should be accurate
  and 100 original. See to it you don't provide
  false information to your audience.
• Value The more value you give, the more value
  you get. The more information and long articles
  with good content you give to the people, more
  people will end up on your website.

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• 5. Persuasive content is the key
• Want people to stay on your website longer and
  read more? Start with persuasive writing.
• Persuasive content is what you get after
• Thorough research
• Narrowing down a particular topic
• Convincing people through writing they have what
  they are looking for on your website.
• Adding a bit of storytelling technique

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• You can look at sites such as
• MailChimp whose homepage and why MailChimp?
  page has an eye-catching display as well as the
  persuasive content.
• Wired is another site who gives accurate
  information and daily tech news and keeps the
  people on wanting more about business and tech
  industry
• Success is yet another site whose display is
  simple and navigational keys are easy to
  understand which puts the user at ease and
  directs to page needed immediately with proper
  keywords.
• Words can change your mind or break your mind. It
  goes same with content for your website. Content
  can make tons of traffic or break it low to zero
  at once.

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