Why you Need to Use Video Marketing

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Why You Need to Use Video Marketing  
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INDEX

• What is Video Marketing?
• 5 Reason To Use Video Marketing
• 1. Improve SEO
• 2. Good Return On Investment (ROI) 
• 3. Users Engagement
• 4. Emotional Connection
• 5. Sharing of Video

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What is Video Marketing?

• Video marketing is flooding on social media
  outlets and websites.
• These days any business can get benefit from the
  production of a short or long video to introduce
  their services and products

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• Videos marketing have been an important part of
  marketing strategies.

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• As social media and mobile technology continues
  to advance, video marketing has played a
  necessary role in campaigns and practices.
• Here are a few reasons why video marketing should
  be a part of B2B (Business-to-Business) marketing
  strategy.

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5 Reason To Use Video Marketing
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1. Improve SEO

• A search engine will automatically increase the
  rank factor for videos because of the compelling
  content.
• Creative content brings the opportunity for more
  keyword labels which include titles, tags and
  descriptions.
• YouTube is the second largest search engine in
  the world.

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• Using the YouTube platform for SEO and analytical
  data can able to put the video content at a
  higher rank for both Google and Youtube.

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2. Good Return On Investment (ROI)

• Correctly measuring the return on investment is a
  key strategy in reaching business goals.
• 73 of B2B organizations reported that positive
  results on their ROI after using video in the
  marketing campaigns.

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• Before calculating video campaign ROI, you should
  have a strong plan including your business goals
  and objectives.
• You can then measure the ROI with subscribers,
  video views or backlinks.

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3. Users Engagement

• In this type of video marketing, you can educate
  the audience in different ways.
• 65 Percent of the audience are visual learners.
  People may prefer to absorb content via video
  rather than writing content.
• B2B companies create a video of their service or
  product to engage for users and viewers

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4. Emotional Connection

• Video content can create a personal bond between
  the brand and the viewer.
• Videos generate an opportunity to share
  creativity and form a good relationship with the
  audience.

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• Research has shown that campaigns with emotional
  content performed about twice as well as
  campaigns with only rational content.
• Even a product video review, a webinar or a
  testimonial having the video content surely grab
  the audience attention.

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5. Sharing of Video

• Video content is easy to share in any social
  platforms.
• Not every content goes viral and gets more
  review, but those are more likely to connect with
  video content on an emotional level, increasing
  the chances that they might share the video on
  their social media channels or with a friend.

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• Video Marketing is widely spread and more
  affordable to use.
• Creating marketing videos for your business
  requires creativity.
• These components make it possible to create real
  miracles of advertising at minimal cost.

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THANK YOU