5 Steps To Choosing The Right Target Audience - PowerPoint PPT Presentation

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5 Steps To Choosing The Right Target Audience

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Here are five steps that will help you better identify who YOUR audience is and HOW you can best connect with them. 5 steps to reach your right target audience more effectively and Increasing Sales. – PowerPoint PPT presentation

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Title: 5 Steps To Choosing The Right Target Audience


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5 Steps To Choosing The Right Target Audience
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1. Check Out Your Current Customer Base
  • Who are your current customers and why are they
    buying from your business?
  • Is there a common characteristic or interest?
  • Look at your current customers.
  • By seeing which customers bring in the most
    profit, are easy to work with and are actually
    using the product.

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2. Who Has The Need For Your Product
  • Examine industry verticals, key positions in the
    company
  • Number of employees, company culture, geography,
    etc.
  • Remember that not only should they have a need
    for your product or service.
  • But also the budget to purchase it.

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3. Know your competitors
  • Who are your competitors targeting?
  • Are they missing a market you can take advantage
    of?
  • This of course begs the next question of who/what
    is your real competition?
  • One of the easiest steps, check out your
    competition! Who are they targeting? What are
    their current customers like? 

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4. Research
  • Find out what current surveys, studies or blogs
    are saying about your product, service.
  • Who is interested in your industry.
  • Better still, identify a couple of different
    segments.
  • And talk to a handful of prospects in each of
    those segments.

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5. Track your results.
  • Once you have chosen your target market.
  • Track your sales funnel to keep track of your
    success rate or lack thereof.
  • You might need to make changes to your target
    audience if you are not getting the results
    planned.

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JAGUAR SOLUTIONS
  • Contact us -
  • Email --- welcome_at_jaguarsolutions.in
  • Cell -- 91-922-556-1643
  • Web -- https//www.jaguarsolutions.in/
  • We welcome you _at_

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