MKT 421 BEST Success / newtonhelp.com

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MKT 421 BEST Success / newtonhelp.com
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MKT 421 BEST Success / newtonhelp.com

• MKT 421 Final Exam Guide (New, 2019)
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• __________ is best defined as the process of
  continuously obtaining information on events
  happening outside a company to recognize and
  interpret possible trends that affect marketing.
  Relationship marketing Digital marketing Customer
  relationship management Environmental scanning A
  __________ is often referred to as a business
  firm. government agency nonprofit organization
  publicly owned organization for-profit
  organization The __________ refers to the seven
  stages a company goes through to recognize
  opportunities and convert them into sellable
  services or products service gap analysis
  strategic focus and plan new-product process
  psychographic segmentation process __________

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MKT 421 BEST Success / newtonhelp.com