Press Release Submission India - PowerPoint PPT Presentation

About This Presentation
Title:

Press Release Submission India

Description:

NewsVoir is India's leading news distribution platform. We specialize in distribution of corporate press releases, financial announcements and multimedia to journalists and news publications across the country, which results in media visibility and a powerful online news coverage. – PowerPoint PPT presentation

Number of Views:27
Slides: 12
Provided by: newsvoir
Category: Other

less

Transcript and Presenter's Notes

Title: Press Release Submission India


1
Writing better press releases
  • Helping journalists to help you

www.newsvoir.com
2
What is a press release?
  • A message opportunity. Every press release should
    have a clear message, and a clear target
    audience.
  • An information resource. A press releases is the
    basis for articles on the day or later - stored
    on RAPID.
  • All the facts a journalist needs should be
    there.
  • Influencing the news agenda. A good press release
    will encourage journalists to write about your
    subject. Bad press releases mean they look
    elsewhere...

www.newsvoir.com
3
What is a press release?
  • A message opportunity. Every press release should
    have a clear message, and a clear target
    audience.
  • An information resource. A press releases is the
    basis for articles on the day or later - stored
    on RAPID.
  • All the facts a journalist needs should be
    there.
  • Influencing the news agenda. A good press release
    will encourage journalists to write about your
    subject. Bad press releases mean they look
    elsewhere...

www.newsvoir.com
4
Four golden rules
  • Have something to say
  • ...and make it sound interesting
  • Get to the point. Why should anyone care about
    this?
  • Think like a journalist how can they make a
    story out of this?
  • Give them all they need. Dont wait until they
    call you looking for more

www.newsvoir.com
5
Main problems of our press releases
  • Too bureaucratic. Nobody cares about procedures.
    News is about real people. What does your story
    mean?
  • Upside down. Put the interesting bits first. Save
    the details for the end. Put boring bits in a
    footnote - or leave them out
  • Missing information. Are all the facts there?
    Have you got comparative figures? What will the
    journalists ask you for?
  • Euro-Jargon. Dont say Community Support
    Programme for employment. Do say EU plan to
    boost jobs

www.newsvoir.com
6
Making a press release work
  • Structure a hierarchy of information
  • Content give them what they need
  • Using it be proactive. Use it to sell your
    story.

www.newsvoir.com
7
Structure
  • Every press release needs
  • Title
  • Chapeau
  • Quote
  • Details
  • Background.

www.newsvoir.com
8
What makes a good title?
  • Short 2 lines max
  • Clear Tell them what it isstraight up
  • Simple The details come later
  • Action Make something happenuse a verb

www.newsvoir.com
9
What is the chapeau?
  • A summary of the main story - which stands alone
    (and is used for Midday Express)
  • Ideally 10 lines.maximum 15
  • Answer the main questions Who? What? When? Why?
    How? .and if possible Where?
  • Only the main newsthe details come later

www.newsvoir.com
10
The main text
  • Keep following the pyramid of information - main
    messages still come first.
  • Provide a quote or two - and make them snappy
  • Try to guess the journalists questions Who?
    What? When? Why? How? Where?.and whats new?
  • Make it easy to read - use headings, bullet
    points, 3 key themes, a section of Background at
    the end
  • Provide tables, graphs, facts, figures - for each
    country and region if possible.

www.newsvoir.com
11
Make it work
  • The press release is the beginning of your work,
    not the end. Its an essential tool, but its not
    a media plan.
  • The press release is a good advert for your
    story. But you probably need to do more to sell
    it Have journalists got it? Have they read it?
    Will they use it? Talk to them.
  • Think about sending your press release to
    agencies early
  • Think about giving an advance the day before
  • Remember the easiest way to make news is
    Sunday for Monday

www.newsvoir.com
Write a Comment
User Comments (0)
About PowerShow.com