Digital Marketing Services in Chennai

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Digital Marketing Trends - 2019
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key digital marketing trends for 2019

• As 2019 approaches, the digital marketing
  landscape that encompasses SEO, social media,
  PPC, content marketing and more is witnessing a
  dramatic shift. 
• There are many new digital marketing trends and
  strategies that are evolving in the current
  high-tech, Internet-connected era and businesses
  now need to use them to succeed in their efforts
  because what worked for you last year may not
  work this year.

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Artificial Intelligence

• AI can analyze consumer behavior and search
  patterns, utilizing data from social media
  platforms and blog posts to help businesses
  understand how users and customers find their
  products and services.
• For example, Facebook messenger bots (which well
  talk more about later) can help you automate and
  optimize your customer service.

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Chatbots

• Chatbots will continue to be an important part of
  digital marketing in 2019.This AI-based
  technology uses instant messaging to chat in
  real-time, day or night, with your customers or
  site visitors.
• Many customers prefer interacting with chatbots
  as they are responsive, give answers promptly,
  accurately recall your entire buying history, and
  never lose patience. 
• Uber uses chatbot technology to communicate with
  customers, making it easy for them to hire cars
  even on Facebook Messenger, from Slack or via
  Google Maps. 

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Personalization

• If you want to stand out in 2019, you need to
  personalize your marketing and that means
  personalized content, products, emails, and more.
• With the availability of data like purchase
  history, consumer behavior and links clicked,
  custom content has never been easier. In
  fact, 96 of marketers believe that
  personalization advances customer relationships.
• Businesses like Netflix and Amazon are already
  leveraging the power of personalization.

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Video Marketing

• 70 of consumers say that they have shared a
  brands video.
• 72 of businesses say video has improved their
  conversion rate.
• 52 of consumers say that watching product videos
  makes them more confident in online purchase
  decisions.
• 65 of executives visit the marketers website
  and 39 call a vendor after viewing a video.

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Social Messaging Apps

• Social messaging apps can be very useful in
  sending messages to customers directly, as they
  allow personalization (another trend) and add
  value to the users experience. This differs from
  the messenger chatbots we discussed earlier.
• 1.3 billion monthly users are active on Facebook
  Messenger
• 2 billion messages are sent between people and
  businesses on Facebook Messenger every month

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Visual Search

• Pinterest has jumped on the visual search
  bandwagon  a new visual search tool that allows
  users to take a photo of an item to find out
  where to buy it online, search for similar
  products, or view pin boards of related items.
• Google lens is a visual search engine by Google,
  which recognizes objects, landmarks and other
  things visually through a camera app.
• Camfind is a visual search mobile app, which
  enables users to search for anything from their
  mobile phones simply by snapping a picture and
  this app will tell you what it is. 

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Voice Search Smart Speakers

• Voice search plays an important role in providing
  all the relevant information that people are
  searching for through audio content. Artificial
  Intelligence is getting smarter and the number of
  errors made by voice assistants like Alexa, Siri
  and Google has reduced.
• More companies produce audio content in the hopes
  of gaining brand awareness but ads are likely to
  come in soon. Alexa will tell you the answer to
  your question along with a word from her
  sponsor. Which means youll be able to purchase
  voice ad space like Google AdWords, but for
  home speakers.

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Digital Marketing Agency in Chennai
Best Digital Marketing Agency in Chennai with
Services like SEO, SEM, SMO, Creative,
E-business. Natural Search. Paid Search.
Organized Data and Feeds. Paid Social.
Information and Analytics. GOVCHE - No 13/22 2nd
floor, TNGO Colony, West Karikalan
Street, Adambakkam, Chennai-88 Tamil Nadu,
India    Mobile [phone]   Mobile [phone]
   Email hello_at_marketingpanthers.com
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