Brain Fitness Market 2028: Analysis, Forecast

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Brain Fitness Market 2028 Analysis and
Forecasts by Leading Players AttenGo Ltd.,
Nintendo, CogniFit , NEEURO, PTE LTD, Synaptikon
GmbH It has been reported that the brain slowly
deteriorates as a person ages with the senses,
memory and cognitive thinking abilities being
affected the most. The deterioration of functions
of the brain was explained by the loss of brain
plasticity. Brain plasticity is the capacity of
the nervous system to change its neural
structure in reaction to environmental
challenges. However research conducted in the
last few years revealed that the brain retains
the ability undergoe changes in size and shape in
response to stimulation. Brain fitness is an
umbrella term for techniques and strategies such
as mental and cognitive training,
neuroplasticity, neurogenesis, brain
vascularization and others which are useful in
keeping the brain fit. These are a set of mental
exercises to sharpen the senses, memory and
attention. Brain Fitness Market Drivers and
Restraints The burgeoning demand for brain
fitness generated owing to increasing incidence
of ADHD, learning disorders, memory loss, brain
injury and others is driving a large market.
According to the The A.D.D. Resource Center,
Inc., 12.9 percent of men and 4.9 percent of
women will be diagnosed with the attention
disorder at some points in their lifetimes, with
the prevalence of attention disorder being 4
percent of American adults over the age of 18.
The American Psychiatric Association estimates
that 5 of children have ADHD, while the Centers
for Disease Control and Prevention (CDC)
estimates that 11 of U.S. children aged 4 to 17
suffer from ADHD.
The growing ageing population is another driver
of the market. The number of people aged 60 years
or older is expected to rise from 900 million to
2 billion between 2015 and 2050, representing a
growth from 12 to 22 of the total global
population, according to recent World Health
Organization report. The prosperous baby boomer
population of U.S. is another driver for the
market owing to their desire to delay dementia
and mental disorders. Thus a large market is well
evident. However the constraints such as lack of
awareness, lack of experimental validation
regarding the effectiveness and efficacy of the
brain fitness therapy and opposition to clinical
acceptance is hampering the brain fitness
market. Actions by regulatory bodies such as the
United States Federal Trade Commission (FTC)
which sued companies selling brain training
programs such as WordSmart Corporation and
LearningRx, for deceptive advertising in 2015 is
the greatest threat to the market. Request
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• Brain Fitness Market Segmentation
• To gain a birds eye view of the global brain
  fitness market, the report is segmented on the
  type, product, end users and region.
• Based on the type, the global brain fitness
  market can be segmented as,
• Biofeedback Brain Fitness Training
• Cognitive Brain Fitness Training
• Visual Brain Fitness Training
• Others
• Based on the product, the global brain fitness
  market can be segmented as,
• Software
• Brain Training Tools
• Others
• Based on the end users, the global brain fitness
  market can be segmented as,
• Hospitals
• Wellness clinics
• Others
• Brain Fitness Market Regional Wise Outlook
• The global brain fitness market can be classified
  into the following region North America, Latin
  America, Western Europe, Eastern Europe,
  Asia-Pacific excluding Japan, and Middle East and
  Africa. North America, led by the U.S., is
  expected to drive the largest market share owing
  to the large incidence of neurological
  disorders,, ageing baby boomer population and
  large per capita income.
• The Asia Pacific brain fitness market excluding
  Japan is anticipated to grow owing to the growing
  awareness and rising incomes. China and India
  are projected to lead the Asia Pacific brain
  fitness market growth. Germany, France and the
  U.K., are projected to be the largest drivers of
  the Europe brain fitness market. The Middle East
  and Africa brain fitness market is expected to be
  led by the gulf economies of Saudi Arabia,
  Kuwait, UAE and Qatar owing to their large
  wealth.