10 Things You Must Know To Understand SEO

1
10 Things You Must Know To Understand SEO
Introduction
SEO is a framework and set of rules that makes
your website popular in the market. You need to
follow the process of every important step to
know where the problems are and how can you sort
out. Follow these steps given below to have
strong SEO on your website.
2
(No Transcript)
3
Fundamentals On-site SEO
If you have developed a building and its
foundation is in terrible condition, you are
going to face lot of issues regardless of the
fact that you have great interiors. The same is
with SEO. You need a strong foundation which
consists of the things such as unique text
content, internal link architecture, bot
accessibility, sitemaps, URL structure and proper
server response codes. Tip - Perform an audit
for your website foundation in the form of a
through Technical SEO Audit and it will ensure a
rock strong foundation for your website.
4
(No Transcript)
5
Unique Website Content
Boring or duplicate web content will also hold
your website back and will have negative impact
on the rankings and visibility of your website.
On a regular basis, most of us come across
websites that contain duplicate content or poorly
written content. Sometimes we find websites where
the content of the main service page is used on
other sub service pages and this is not a good
practice at all. In fact, Google has come up with
a new algorithm to deal with such issues like
internal and external duplicate content code
named as  Panda Update. Tip  You need to use
some paid tool like CopyScape to find out the
pages that have duplicate content and infuse
fresh content in them. Other than that use Google
analytics and then identify the pages that are
getting very low traffic and then figure out
whether the content of those pages needs
modification or not.
6
(No Transcript)
7
Title Tags
Title tag is the most important component of your
website from search engine optimizations
perspective. So, choose wisely and decide what to
include in the title tags. You need to include
keywords in it but dont make it look like spam.
You need to strike a balance between keywords and
natural texts so that it serves both the users
and the search engines. Tip - If you are a local
businessman, make sure to include your city name
in the title tag on the site as it will help you
to rank in your local market.
8
(No Transcript)
9
Quality Back links Back links are the backbone
of search engine optimization. What is backlink
is that what you want to know? Well, back link is
the hyperlink that points back to your website.
You need to focus on acquiring as many backlinks
from high quality websites as possible. There is
domain authority that scales your website from 1
to 100. You can know the score of your website
and also compare it with your competitors
websites and work on improving the Domain
Authority of your website by earning back links
from authority websites. Tip - To acquire
quality back links, you can sign up for HARO.
There are other outreach tools available that can
help you reach out to webmasters and website
owners and encourage them to add a link of your
website in return of an article or a video etc.
10
(No Transcript)
11
Digital PR
HARO is only one way to acquire authoritative
links but to really succeed you can ask other
sites to mention your site on consistent basis
which will help you to create more back links.
Reach out to industry specific reporters to let
them know that you would not mind share your
views on topics related to the industry you are
working. Also make sure that you inform them that
you can be approached for interviews
anytime. There is another way to promote your
brand online and to get some SEO benefit and it
is by reaching out to your partners, clients,
vendors and customers to ask them to list your
website on their websites. Tip - If you can
manage to get 3-4 quality back links per month,
you might see move the needle a little and you
might notice some positive changes in the
rankings of your website.
12
(No Transcript)
13
Disavowing spam my back link
There were people who make effort to list their
website on the spam my directory sites and it
could lead to Google penalty. Sometimes, it
might happen that you or your SEO guy
inadvertently put links of your website on some
spammy websites. Now, Google has already
integrated Penguin to its core algorithm and that
means, your website might get penalized by search
engines for getting links from low quality
websites.  So, you need to clean up the link
profile of your website as soon as possible
before Penguin got you. We recommend you to
go Google Search Console gt Links to Your site and
then download the latest links of your website in
CVS format.  You need to manually evaluate each
link carefully and if you find any link that look
like spam, you need to contact the webmaster of
that website to get the link removed but if they
dont listen to you, you might have to use the
last option that is Disavow Tool. Tip - If you
failed to remove spammy back links, upload the
disavowing file and tell Google that you dont
have any association with these links.
14
(No Transcript)
15
Local SEO
Most business owners cant compete with big
business organizations on highly competitive
websites and this is the reason why they want to
make their website visible on local search terms.
So, it is no wonder why Local SEO is gaining so
much popularity with small business owners. But
first thing first you need to get your business
listed in Google My Business page and Bing Local
Business section. Dont forget to verify them
otherwise it will not serve any purpose. The
location and other business information should
remain the same. If you submit different business
information in different business listing sites,
it will create major problems for the visibility
of your website. Also dont forget to upload real
photos of your business and keep the listing
updated with latest info etc. Tip  You need to
login to these local listing websites every now
and then to check how your business is performing.
16
(No Transcript)
17
Local business listings
By submitting the details of your business in
local listing websites, you will be able to
improve the visibility of your website in local
keywords. However, dont go overboard while doing
so. You need to make sure that you are not making
any sacrifice on the quality front
while submitting your business details on local
business listing sites.
18
(No Transcript)
19
Monitoring your success You can sign up
for Moz to track your SEO progress with 75. If
this is much for you, you can rely on the good
old Google Analytics to monitor and track your
success. Tip - If you are unaware about keyword,
use SEMRUSH to know the keyword related to your
business.
20
(No Transcript)
21
Continuous Marketing You need to take an agile
approach while trying to market your website. You
should promote your blog posts on facebook to get
more traffic and also dont forget to encourage
your blog readers to like and share the posts on
their social cirlces. Post only insightful
articles on your website so that your readers
continue to visit your website every now and
then. Tip - Find a journalism or English major
and let him go through your website and it will
help them write powerful content for your
website.
22
(No Transcript)
23
Conclusion Every website needs to embrace the
power of SEO but there are certain SEO
fundamentals that you should know before you
proceed marketing your website on the web. You
need to follow the steps that we have discussed
above to make your website more SEO friendly.
24
(No Transcript)
25
Contact us today to know more about our Internet
Marketing Services Distributed by Web Brain
InfoTech Media Contact Company Name Web Brain
InfoTech Contact Person Rahul Email info_at_webbrai
ninfotech.com Phone [phone] Address 40,
1st Floor, Hasanpur Village City New
Delhi State Delhi Country India Website www.web
braininfotech.com Content is originally posted
at https//blog.webbraininfotech.com/10-things-you
-must-know-to-understand-seo/
26
(No Transcript)