Benefits of EDM and Email Marketing Campaigns

1
What Are Email and EDM Marketing Campaigns?
First you should know that EDM stands for
Electronic Direct Mail. Secondly, you should be
aware that EDMs and email marketing campaigns
are two separate things. Producing an EDM is a
much larger effort than simple email
communication. Some of the most commonly used
channels used for EDMs include Social Media
Channels PPC Campaigns Remarketing Advertising
Offline Advertising If you are ready to make a
serious commitment to online marketing, then
planning an EDM or email marketing strategy is
one of the most cost-effective ways to generate
results you have been looking for. The nature of
the emails sent is dependant on what the desired
action of the recipients is. Do you want them to
like you on facebook, buy a product directly or
are you just touching base to strengthen the
relationship they have with your brand?