Traditional marketing v/s Digital marketing for political campaign

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Traditional marketing v/s digital marketing for
political campaign
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What is traditional Marketing ?

• Traditional marketing can link to any type of
  promotion, advertising or campaign that has been
  used  by the companies for decades, and that has
  a proven its capability with success rate.
• Methods of traditional marketing  includes types
  print advertisements, billboards, flyers or
  pamphlets, TV, newspaper, radio, etc.
• Print marketing is the oldest form of traditional
  marketing.
• Traditional marketing is a broader  concept that
  incorporates many forms of advertising and
  marketing.

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Channels of Traditional Marketing

• Newspaper
• Radio
• Broadcast television
• Cable television
• outboard billboards

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What is Digital Marketing ?

• Digital Marketing is a broader term which covers
  advertising through online channels such as
  search engines, websites, social media, email,
  and mobile apps.
• Digital marketing is the marketing of products or
  services which can use digital technologies,
  mainly on the Internet.
• It can also be referred as online marketing ,
  internet marketing or web marketing. In simple
  term any form of marketing that exists online is
  called as Digital Marketing.

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Digital Marketing process broadly involves
the following steps

• Research
• Plan and Strategize
• Implement
• Website Audit
• Optimize website
• Analysis

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4Ds of Digital Marketing

• Digital Devices
• Digital Media
• Digital Data
• Digital Technology

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Traditional marketing v/s Digital Marketing in
political campaigning

• Digital marketing

• Traditional marketing

• Digital can help to reach out to maximum people
  which can help them to gain more votes.
• Through digital marketing you can do targeted
  marketing ,location based marketing which can be
  helpful to tap the right audience all also can be
  help in cost reduction .
• There are various mediums, branches like whatsapp
  ,twitter,facebook,sms,instagram through which we
  promote politicians in versatile way.

• Due to traditional marketing reach will be
  restricted and politicians can reach to only
  limited audience.
• Through traditional marketing we have to do
  marketing globally which some times not be useful
  and wastage to time and money.
• Here its is little non versatile as compared to
  digital marketing and mediums are less and
  outdated like radio, TV, print media.

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• For more details contact
• SocialChamps Media Pvt. Ltd.
• 405, Fortune Plaza, Above Chinjabi Hotel, Opp. to
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  Pune, Maharashtra 411021. 
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• Call Us917410001365
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