Google Tag Manager

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• In short, Google Tag Manager is a user-friendly
  solution to managing the tags, or the snippets of
  JavaScript that send information to
  third-parties, on your website or mobile app.
• Imagine being able to literally see every single
  click that happens on your site. With GTM, its
  deceptively easy to set up and Ill show you how
  to do exactly that in just a bit.
• Google Tag Manager is a free tool that allows you
  manage and deploy marketing tags (snippets of
  code or tracking pixels) on your website (or
  mobile app) without having to modify the code.

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Why do digital marketing specialists need to
learn GTM?

• Google tag manager will help you consolidate all
  the marketing tags in one container,
• It makes the life of a marketer easy by allowing
  them to add/remove marketing tags from various
  platforms including Google Adwords, Facebook
  pixel, Twitter tag and many more.
• Once the GTM is installed on the website, as a
  marketer you will not need to touch the code or
  bother the developer to embed new tags for each
  campaign.
• Can focus on 3 strategic reasons for Marketer's

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1. Time

• Having a proper implementation for tag
  management will reduce time spent on
  implementations significantly, it can reduces
  over 80 which give allot of time to focus on
  business and not technical solutions.

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2. Reduces Cost

• When you have a Tag Manager, don't need any
  consultation or technical programmers to help add
  and remove elements to the DataLayer, or add
  additional tracking, which made data exactly how
  we want and can reduce cost significantly.

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3. Flexibility and features

• With Tag Management solution, one can rarely have
  to talk to developer anymore, we can do all the
  work alone and no developer capable to catch up,
  funny now developers reach out to you asking to
  get trained on this solution and moving from the
  standard coding on page.
• Google Tag Manager is an integral part of the
  Digital marketing and can help you to track the
  number of
• Conversions
• Website visitors
• Number of Events
• All managed goals, etc.

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