What are Branded fare and its Benefits? - PowerPoint PPT Presentation

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What are Branded fare and its Benefits?

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When an airline chooses to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal, it is branding fares. – PowerPoint PPT presentation

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Title: What are Branded fare and its Benefits?


1
C6rry en oltowenc.t
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rhtttk nprtnrt\I
Cancall1Uon
tripmole
Priority b0al'd'n9
Lounae IKCKS
Scat s?lectmn W l1al are Branded f are and i t s
Benef its?
gHdpwftb qt! Pim
Air Configu ration Beta
f"t lght kr"Ch Opt on Q IEl'\eble elr seerch Q
Et'leble muUpae deaoneuon 11r Mr"Ch ..
,..Optlone Unthe f0Uow1no nelds to control the
pr"IC1no behavior of the system end the display
ot prices during the FllOht Avei eb1l1tv
process... eble erended Far Apphcllb e on y for
Sabre GOS) Enable Brended Feres for Multi-Brand
Connectlno Flights D tn1t11e c.ompe'1t one wav
fres D
0
Th...ahOld AtnCHJnt C"1"encv
us oon.r
2
\\/ hen a n a i rl i ne ch ooses lo bu ndle i t
s a i rf a res w i t h opt ions a n d feat u
res, u ch as rcf u nda bi l i t y a n d 111i
lcs accru a l, or a pre-reser rcd seal, baggage,
and n1ca l, i t i s bra nding f ares.
3
'f h csc service of f eri ngs f a l l i n t o t h
e f ollow i ng ca t egories
-

4
l. ()n boa rd sales of rood and bcrcragcs
  • Ch eck i ng of ba ggage an d excess baggage
  • 1\ ssign cd sca t s, pref erred scats (w indow
    or aisle) or scat s w i t h addit ional leg
    roo1n
  • Ca ll cen t er su pport f or resena t ions
  • 5. Fees cha rge for pu rchases n1ad e w i t h
    cred i t card
  • ltgt. Pr i ori Iy ch eck -i n a n d screen ing
  • 7. Earl y boa rd i ng ben ef i t s
  • 8. ()n boa rcl c11 l cr t a i n n1en l sy st
    en1s
  • 9. \1V i rel css i n t er n et access

5
W h a t
a r e t h e b e n e f i t s ?
6
You can access Bran d ed Fare l"ea lu rcs t h a
t go bey on d basic a ir f are ru l es.
Y cgtu r cu slon1ers gain val u able in f or n1a t
i ltgtn abou t t h e ben ef i t s of Bran ded Far
es. Y ou gain a con si st en t overvie\\' of t
h e Bra n cl eel Fare n1essage f ro1n air l in e
to t rav eler. You can i n crease rev en u es
by sell i ng h i gh er Branded Fares lo n1eet
t ravelers co1n pl ele f are an d associated ben
ef i t requ i re1n en t s. Y ou n1ai n t ai
n you r posi t i on as i n d u st ry experts.
7
Tl1e Com pa r ison Ch ar t display s t l1e at t r
ibu tes of each f are brand, so y ou can ef f
ectively commu n icate it s valu e propositions
to y ou r t raveler.
8
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Pa r l ia I d igt pla y below ,
Be rn re 10 read a n y fool n oles in clu d ed
al t h e bollom of t h e ch ar t.
Onboard Experience Compar ison
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