Why Paid?

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Why Paid?

• Sociallyin

URL https//www.sociallyin.com/social-media-servi
ces/social-paid-advertising/
2
Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Social Media Advertising
Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514

• Paid advertising drives legitimate business
  results by getting rid of ad waste. It aids in
  getting the most out of your time, money, and
  puts your efforts towards methods that actually
  work.
• Platforms we manage Sociallyin has the
  capabilities
• to ef ciently manage and optimize social paid
  ads.
•  We are one of the few social media advertising
• agen- cies that solely focuses on PPC through
  social
• channels. This allows our team to be fully
  immersed
• in different products offered by each social
  media
• channel and aids our goal in rolling out the
  latest
• features and tactics for each client.

Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Platform Intracases
Call To (205) 547- 0514
With the ever-changing landscape of social media
advertising platforms, our team stays on top of
what is new and where the attention is. Social
media advertising constantly rolls out new
products and services, and we have made it our
responsibility to understand trends and changes
so we can be quick and smart when implementing
and executing for our clients.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
5
Address 1500 1st Ave N Birmingham, AL 35203
Proper Targeting Selection
Call To (205) 547- 0514
Selecting the proper target markets on Facebook
Ads, Twitter Ads, and other social platforms is a
science in itself. Our team is constantly testing
new targeting opportunities to see what works. We
are not tied to any special channels or tactics,
and instead solely aim to capture the strongest
media performance possible for advertisers based
on the current marketing landscape.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
6
Address 1500 1st Ave N Birmingham, AL 35203
Conversion Tracking Optimization
Call To (205) 547- 0514
When spending advertising money, reporting is
crucial to gain knowledge of the ROI of your
campaigns. Unlike traditional channels, social
ads allow you to track your conversions and ROI
so you can know how well your campaign is
performing. Our team emphasizes setting goals and
a tracking report so our engagement is successful.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Target The Right People In The Right Places At
The Right Time With The Right Messages
Target the right people Who is the customer? In
the right places What channels are they
using?At the right time When are they most
active?With the right messages Are we
delivering value to our customers?
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
8
Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Project Brief
Discovery
Learn about the clients business, website, and
competitors in order to provide clear
documentation to be used throughout all other
stages of the project.
Define client information business goals along
with all required information to properly
complete discovery process.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Strategy
Paid Media Audit
Create a baseline for current paid media
performance based on analytics, campaign
statistics, and landing page data.
Our team will create a comprehensive paid media
strategy and project plan that clearly outlines
deliverables and measurable business goals.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Measurement Planning
Paid Media Strategy
We define all possible/suggested recommendations
when it comes to platforms, ad copy,
ad creation/design, remarketing, PPC advertising,
and social media advertising along with an ideal
target demographic and budget allocation and
management.
We will document short-term and long-term goals
to evaluate campaign performance.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Content Implementation
Technical Implementation
Our team will agree on a cohesive content
strategy to reflect our brand voice and content
that resonates with our users/fans.
We manage and execute the campaigns as well as
any supporting material that maybe needed.
(landing pages, internal links, conversion
tracking, pixel implementation, budget
allocation, customer targeting, etc.)
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Analysis Reporting
Optimization/Testing
Our team will provide weekly and monthly reports
that include an analysis of the campaign
performance, KPIs, and goal tracking. We will
adjust the project plan based on these results.
During this stage, our team will monitor and
adjust campaigns based on the performance of ad
design, landing pages, ad copy, etc.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Call To (205) 547- 0514
Short Term Adjustments
Campaign Adjustments
We will make small adjustments to the bid,
placement, ad copy, ad design, A/B testing, and
small targeting to improve performance or lower
costs.
The need to make global adjustments to campaigns
based on trends, new industry information, and
platform updates becomes obvious over time.
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Address 1500 1st Ave N Birmingham, AL 35203
Targeting
Call To (205) 547- 0514
Social media allows us to focus on people that t
the description of your potential customer. Here
are some of the categories that we are able to
target Age, Location GenderFields of
StudyBusiness and IndustryRelationship
StatusIncome / Net worthHome TypeHobbies and
Activities Shopping BehaviorTravel
MethodsOnline Spending HabitsSpecific Page
LikesPrevious Website Visits
Sun-Sat 8AM-7PM CST
Email info_at_sociallyin.com URL
https//www.sociallyin.com/social-media-services/s
ocial-paid-advertising/
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Wed love to hear about your digital project.
Please get in touch with one of our Project
Consultants.

1. Phone Number (205) 547- 0514
2. Address 1500 1st Ave N Birmingham, AL 35203
3. Hour Sun-Sat 8AM-7PM CST
4. Email info_at_sociallyin.com
5. URL https//www.sociallyin.com/social-media-servi
   ces/social-paid-advertising/

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