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• BUS 599 Assignment 1 Company Description and SWOT
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• Assignment 1 Company Description and SWOT
  Analysis about
• Due Week 3 and worth 100 points
• In this assignment, you will conduct a SWOT
  (Strength, Weakness, Opportunity, and Threat)
  analysis for the type of beverage you have
  selected, and for your company overall. As you
  work on the assignment, consider why you have
  chosen one type of non-alcoholic beverage over
  another and the reasons for that choice. As you
  complete your SWOT analysis, be sure to include
  external factors such as

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• BUS 599 Assignment 2 Marketing Plan
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• Assignment 2 Marketing PlanDue Week 6 and worth
  100 pointsThis assignment consists of two (2)
  sections a marketing plan and sales strategy,
  and a marketing budget. Note You must submit
  both sections as separate files for the
  completion of this assignment.

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• BUS 599 Assignment 3 Part 1 Operation,
  Technology, and Management Plan
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• Assignment 3 Part 1 Operation, Technology, and
  Management Plan
• Due Week 8 and worth 70 points
• Use the NAB Company Portfolio.
• Write a three to six (3-6) page paper in which
  you provide the following information below.
• Operations Plan (1 2 pages)
• Note Remember to assign a dollar amount to each
  operational cost you find, as you will need these
  figures for your income statement and cash flow
  in Week 8.

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• BUS 599 Assignment 3 Part 2 Business Plan
  Financials only
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• Section 2 Business Plan Financials (MS Excel
  worksheets template)
• For year one, revise and submit the Income
  Statement, Cash Flow Projections, and Balance
  Sheet sections from the Business Plan
  Financials MS Excel template (see Course
  Required Files in Week 1).
• The specific course learning outcomes associated
  with this assignment are

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• BUS 599 Assignment 4 Presentation
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• Assignment 4 Presentation
• Due Week 9 and worth 70 points
• After you have fleshed out your business plan you
  will have the information you will need for a
  slide presentation (e.g., PowerPoint). This
  12-slide presentation conveys the most important
  aspects of your business in a short time. More
  sophisticated investors, such as angel investors
  and venture capitalists, will typically not look
  at your written business plan until they have
  seen your slide presentation.

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• BUS 599 Assignment 5 Business Plan Final
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• Assignment 5 Business Plan Final
• Due Week 10 and worth 150 points
• This assignment consists of two (2) sections
  your final business plan and your business plan
  financials. Note You must submit both sections
  as separate files for the completion of this
  assignment.
• You have completed all of the necessary sections
  of your business plan and will now create a final
  draft. Use any / all feedback you

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• BUS 599 Week 1 Discussion
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• Create your NAB company name and explain its
  significance.
•     Develop your companys Mission Statement and
  provide a rationale for its components.

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• BUS 599 Week 1to11 All Discussion Questions
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• Create your NAB company name and explain its
  significance.
•     Develop your companys Mission Statement and
  provide a rationale for its components.
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• Suppose Honest Tea has hired you as a consultant
  to evaluate the completeness of their strategy
  for future growth. Base your evaluation on the
  provided SWOT analysis.
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• Week 3
• There are two (2) very different target markets
  and sales forces discussed in the videos.
  Identify some of the key differences between

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• BUS 599 Week 2 Discussion Growing Honest Tea
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• Suppose Honest Tea has hired you as a consultant
  to evaluate the completeness of their strategy
  for future growth. Base your evaluation on the
  provided SWOT analysis.

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• BUS 599 Week 3DiscussionOverall Rating
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• Week 3
• There are two (2) very different target markets
  and sales forces discussed in the videos.
  Identify some of the key differences between the
  organizations sales forces and target markets.
• Explain the value of developing a sales force
  based on the target market. Use examples from
  each video to support your response.

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• BUS 599 Week 4 Discussion A Rotten Apple
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• A Rotten Apple?" Please respond to the following
• Watch the following 2013 Bloombergs
  video https//youtu.be/glnTz5HD05U
• Based on the video, fast forward to current day
  and give your opinion on whether or not Apples
  product strategy should change given its current
  rate of success and potential competing companies
  (i.e. Samsung, etc.) operating within their
  market. Provide a rationale for your response.

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• BUS 599 Week 5 Discussion Smooth Operator
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• Week 5
• "Smooth Operator"
• Elaborate your own definition of production
  operations management, including manufacturing
  and service operations. Then, assess the
  implication of technology in your definition.
  Lastly, appraise the impact of your previous
  responses to your Operations, Technology, and
  Management Plan development.

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• BUS 599 Week 6 DiscussionThirsty for the Triple
  Bottom Line
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• Week 6 "Thirsty for the Triple Bottom Line"
• Evaluate Seth Goldmans leadership performance on
  the concept of the Triple Bottom Line using at
  least two (2) examples from both resources (at
  least four 4 total examples) to support your
  evaluation.

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• BUS 599 Week 7 Discussion NAB Company Portfolio
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• Week 7
• Use the NAB Company Portfolio (see Course
  Required Files in Week 1) for reference. Provide
  the following information below.
• For year one of your NAB companys Business Plan,
  complete the Income Statement, Cash Flow
  Projections, and Balance Sheet sections from the
  Business Plan Financials MS Excel template
  (see Course Required Files in Week
  1). Note Attach the MS Excel worksheet to the
  discussion thread.
• Hints Your marketing costs should already be
  included as you created your Marketing Budget in
  Week 4 and those will be filled in automatically.
• Hints Use the figures you arrived at in the
  operations and technology sections of your plan
  to help fill out your financial

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• BUS 599 Week 8 Discussion Mission Possible
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• "Mission Possible"
• Describe how an organizations mission statement
  and values are supported by specific aspects in
  the marketing, operations, technology,
  management, and social responsibility sections of
  a business plan.
• In a real life situation, feedback from your
  business plan development team can be extremely
  valuable. Explain the value of receiving feedback
  from your team (your instructor and fellow
  students) on the various sections of your
  non-alcoholic beverage

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• BUS 599 Week 9 DiscussionPitch Perfect
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• Week 9 Pitch Perfect
• Rank the given factors in order of importance
  when developing an elevator speech, and provide a
  rationale for your response.

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• BUS 599 Week 10 DiscussionI Have a Plan
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• Week 10
• "I Have a Plan"
• Per the text, planning isnt just what you do to
  go into business its what you have to do to
  stay in business. Speculate on the planning
  mechanism(s) that you believe would work well for
  your NAB business if implemented properly.
  Provide a rationale for your response.

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• BUS 599 Week 11 DiscussionStronger Than Yesterday
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• Week 11
• "Stronger Than Yesterday"
• Suppose you were invited to join a team in charge
  of developing an organizations Business Plan.
  Explain the strengths that you personally would
  bring to the team. Provide a rationale for your
  response.

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