BUS 330 Inspiring Innovation/tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

BUS 330 Inspiring Innovation/tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: No Rating ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function ASHFORD BUS 330 Week 1 DQ 2 Products and Services ASHFORD BUS 330 Week 1 Journal Learning Reflection ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle – PowerPoint PPT presentation

Number of Views:7
Slides: 26
Provided by: Bergamot146

less

Transcript and Presenter's Notes

Title: BUS 330 Inspiring Innovation/tutorialrank.com


1
BUS 330 Inspiring Innovation/ tutorialrank.com
2
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Entire Course For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   ASHFORD
BUS 330 Week 1 DQ 1 Role of the Marketing
Function ASHFORD BUS 330 Week 1 DQ 2 Products and
Services ASHFORD BUS 330 Week 1 Journal Learning
Reflection
3
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Entire CourseQuizzes For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 2 Times, Rating No Rating   BUS
330 Week 1 DQ 1 Role of the Marketing
Function BUS 330 Week 1 DQ 2 Products and
Services BUS 330 Week 1 Journal Learning
Reflection BUS 330 Week 1 Quiz
4
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 1 DQ 2 Products and
Services For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 2
Times, Rating No Rating   DQ 2 Products and
Services. It can be harder to sell an intangible
service than a tangible product. After reading
Chapter 3 of the text, pick one of the cells in
Table 3.4 Service Classifications and name a
service offered in that classfor example,
business remodeling service under consulting and
operations. In 200 to 250 words, describe a
service in your chosen category in terms of the
four ways a service is different from a
productits
5
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 1 Quiz For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   Question
1. Which of the following lists contains all four
of the purchase criteria categories identified as
part of the Four Utilities of Customer Value?
6
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle
For more course tutorials visit www.tutorialrank.
com Tutorial Purchased 2 Times, Rating No
Rating   Product Life Cycle. By having an
understanding of the product life cycle,
businesspeople can make savvy marketing choices.
What is a popular item today that youve seen go
through the product life cycle? Explain the
characteristics for each phase of the products
life cycle. How can each phase of the life cycle
impact the products brand? You must use the text
and at least one additional scholarly source.
7
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 2 Quiz For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   Question
1. Retailers fill a market niche somewhere
between low cost/low service and high cost/high
service. Which of the following examples occupies
the highest service/highest cost market
niche? Question 2.
8
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 3 Quiz For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   Question
1. Which of the following is NOT one of the nine
criteria for effective segmentation of
markets? Question 2. Which of the following
answers is the BEST example of trigger marketing?
9
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 4 Quiz For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   Question
1. What strategic similarity exists between the
Question Marks of the BCG Matrix and the
Diversification strategy in Ansoffs
Matrix? Question 2.
10
BUS 330 Inspiring Innovation/ tutorialrank.com
ASHFORD BUS 330 Week 5 Quiz For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 2 Times, Rating No Rating   Question
1. Which of the following lists was presented in
Chapter 10 as a possible organizational structure
for advertising agencies? Question 2. Which
answer conveys an obligation of employees toward
their employers discussed in Chapter 10?
11
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 1 DQ 1 For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 1 DQ 1
12
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 2 Situational Analysis (Coca Cola)
For more course tutorials visit www.tutorialrank.
com   BUS 330 Week 2 Situational Analysis (Toms
Shoes)
13
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 2 Situational Analysis (Dunkin
Donuts) For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 2
Situational Analysis (Dunkin Donuts)
14
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 2 Situational Analysis (Red Bull)
For more course tutorials visit www.tutorialrank.
com   BUS 330 Week 2 Situational Analysis (Red
Bull)
15
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 2 Situational Analysis (Toms Shoes)
For more course tutorials visit www.tutorialrank.
com   BUS 330 Week 2 Situational Analysis (Toms
Shoes)
16
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 3 DQ 1 Pizza Pricing Strategies
For more course tutorials visit www.tutorialrank.
com   Pizza Pricing Strategies This BUS 330 Week
you learned about the three core pricing
strategies penetration, neutral, and skim. Now
were going to examine those pricing strategies
in action. Hope youre hungry, because youre
going to be looking at a lot of pizza.
17
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin
Donuts) For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 3 DQ
2IMC Campaign Stories One Message, Many Media
Integrated Marketing Campaigns In this
interactivity, to examine integrated marketing in
action, youre going to tell the Storify story of
a particular campaign from your internship brand
across multiple media. We want to know what
unifies the campaign and how the unique nature of
each medium is bein
18
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 4 DQ 1 Finding and Targeting Your
People For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 4 DQ
1Finding and Targeting Your People   Finding and
Targeting Your People Geodemographic
Segmentation Finding Your People
19
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast
For more course tutorials visit www.tutorialrank.
com   BUS 330 Week 4 DQ 2Foreign Market Entry
Podcast As you are likely aware, your internship
brand doesnt just do business in the U.S. So, in
this interactivity, were going to research their
past entry into a foreign market. But rather than
writing about it, were going to talk about it
by creating a short podcast.
20
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 5 DQ 1 Green Marketing or
Greenwashing For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 5 DQ
1Green Marketing or Greenwashing? As a means of
demonstrating their social responsibility, many
companies engage in cause or green marketing
efforts however, such efforts can backfire. In
recent years, the terms greenwashing and cause
washing have emerged to refer to marketing
efforts that capitalize on the goodwill
associated with environmental or charitable
causes but reflect minimal commitment.
21
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 5 Final Marketing Plan (Coca Cola)
For more course tutorials visit www.tutorialrank.
com   Finish the marketing plan you began in week
2 and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
22
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 5 Final Marketing Plan (Dunkin
Donuts) For more course tutorials
visit www.tutorialrank.com   BUS 330 Week 5 DQ
2Art or Science? Lets be honest, the art side
of marketing gets most of the press. Everybody
likes to talk about that cool new ad they
recently saw however, this is not true when it
comes to big data and the advanced analytics
being used to evaluate marketing effectiveness
and drive marketing planning. In other words,
nobody is writing TV shows
23
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week 5 Final Marketing Plan (Red Bull)
For more course tutorials visit www.tutorialrank.
com   Finish the marketing plan you began in week
2 and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
24
BUS 330 Inspiring Innovation/ tutorialrank.com
BUS 330 Week2 DQ 2 Gender as Market Niche For
more course tutorials visit www.tutorialrank.com  
BUS 330 Week2 DQ 2Gender as Market Niche Market
niches Digital Show and Tell Brands carve out
niches in the marketplace by targeting a specific
audience. And two of the most powerful tools a
marketer has for making their target feel the
brand is "for them" is how they position and
package their Product and how they make use of
Place relative to both physical and virt
25
BUS 330 Inspiring Innovation/ tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com