Why Your Company Needs A Website? - PowerPoint PPT Presentation

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Why Your Company Needs A Website?

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If you are still on the fence contemplating whether your business needs a website, I'll set the record right and save you time. Yes, your business needs a website, but not just any website. Each webpage of the site should be professionally designed to convert visitors into leads and paying customer, help you establish a brand identity, and ensure you stand out from your competition. – PowerPoint PPT presentation

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Title: Why Your Company Needs A Website?


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  • "If your business is not on the internet, then
    your business will be out of business." - Bill
    Gates, Founder of Microsoft

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  • If you are still on the fence contemplating
    whether your business needs a website, Ill set
    the record right and save you time. Yes, your
    business needs a website, but not just any
    website. Each webpage of the site should be
    professionally designed to convert visitors into
    leads and paying customer, help you establish a
    brand identity, and ensure you stand out from
    your competition.
  • As technology has changed, so has consumer
    behaviour. Let me give you an example. Before the
    age of World Wide Web, people used to find what
    services and products that they needed by asking
    friends or checking the Yellow Pages of a
    telephone directory. However, with the advent of
    internet, find a product, service or information
    has become quick and more effective. This has
    prompted consumers to shift away from traditional
    telephone directories and move to the web. Your
    target audience will go online to find a local
    business to suit their needs. So, if you want to
    be found, I strongly recommend building a
    business website. It will enable consumers to
    find and choose.

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Why Need a Website Regardless of Your Industry
  • Research from noted companies like Deloitte
    has found that businesses that have a website
    enjoy revenue growth and more revenue generation
    compared to businesses that do not have an online
    presence. I think this is convincing enough to
    get a website. However, if you are still not
    convinced, here are a few reasons that Ive
    listed to show you why you need a business
    website right away.

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Your Target Audience Will Not Take Your Business
Seriously
  • Most people search for products, web designer in
    delhi services and information using their mobile
    devices. Hence, they expect businesses to have an
    online presence. I have to reinforce that your
    website is your main marketing asset. So, if you
    dont have a website, your target audience will
    not consider your business a professional one.

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Your Target Audience is Searching for Your on the
Web
  • I cannot stress the importance of having a
    business website. It is prudent to remember that
    your customers are online looking for what you
    have to offer. Remember, this is the reason your
    competition invests in search engine
    optimisation. It enables them to be found online.
    As you are reading this, I can guarantee you that
    someone in your area is searching online for the
    products or services that you are offering. If
    you dont have a website, your competition is
    getting their business.

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Commercial Transaction in Every Industry are
Impacted by Digital Web Content
  • I often hear business owners justifying why they
    are on the web. According to them, their industry
    is not online. Usually, this claim is made by
    owners who in manufacturing, industrial or B2B
    business. If you fall in this category, I have to
    set the record straight. More than half of B2B
    buyers are influence by digital web content and a
    majority makes their choice based on the content
    they read. So, I ask you isnt it time for B2B
    businesses to have their own websites?

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Provide Quick Answers to Prospective Customers
  • When a person lands on your website, they either
    want to know something or do something. They
    expect instant answers. I have found that the
    businesses that are able to provide answers to
    the following questions in three seconds of a
    person landing on their website get the best
    results.
  • What is the business about?
  • What does the business offer?
  • How can a person/customer contact the business?

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  • In this digital age, consumers want answers right
    away. They dont have the patience to browse to
    innumerable webpages to find what they are
    looking for. Hence, your business website
    functions as your calling card and it should be
    able to answer these three questions without
    visitors have to scroll down the page or check
    umpteen webpages.

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You are Equipped to Take On the Goliaths in Your
Niche
  • I think many business owners do not realise that
    having a website levels the playing field. Once
    you get the right web hosting services and every
    webpage is optimised for search engines, you will
    be able to compete with bigger businesses in your
    domain. Your business will come across as
    competent and authoritative as a larger-sized
    competitor.

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In Conclusion
  • If anyone tells you spending time to create your
    website and each webpage is waste of time, you
    now have all the reasons to tell them that they
    are wrong. Make sure before you begin designing
    your website, you spend time doing research to
    find out what your competitions websites look
    like. You can use them as a starting point to
    design each of your webpage. However, try to make
    your website unique, so that it stands out in a
    crowd. I have said my piece, now the ball is in
    your court. Is your business truly ready for the
    21st century?

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  • Thank You! )
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