ALL YOU NEED TO KNOW ABOUT DMP

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ALL YOU NEED TO KNOW ABOUT DMP
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• A DMP is a centralized data management platform
  that will collect, combine, categorize and
  convert first, second and third party data into
  various segments and accurately target campaigns
  to audiences across third-party ad networks and
  exchanges.
• Each time a new ad space is available for
  purchase, the DSP can make decisions based on
  data in the DMP to allow the advertiser to only
  purchase and bid on ad space that matches their
  set criteria.
• DMP can be linked to their Supply-Side Platform,
  publisher can get better targeted ads.
• www.dmpmanager.com

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Functional Steps

• Data Collection
• Segmentation
• Data Analysis
• Data Transfer
• Scalability
• 
  www.dmpmanager.com

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• Data Collection
• We will place tracking tag in landing page to
  collect and store audience data.
• DMP Collects data about customers directly from
  advertisements, websites and mobile applications,
  and matches collected data with first, second and
  third party data.
• Data Analysis
• By analyzing the collected data about users
  interests, past purchases, clicks, respond to
  specific offers, we can create custom user
  segments.
• Complete analysis and evaluation of data
  will be done with collected data.
• By collecting the detailed information of user
  which is used to target the user based on their
  interest.
• 
  www.dmpmanager.com

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Data Collection Flow Chart
Placing Tracking Code in site
Publisher
Third Party Data (Collected from social networks)
Data Collection
First Party Data
If the cookie is not available in database,
Unique id will be generated and stored in browser
cookie
DMP Database
No
Yes
Cookie information Will be updated in database
Unique cookie id will be generated
Is Cookie Available?
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• Data Segmentation
• Segmentation means to divide the market into
  parts, or segments
• which are definable, accessible, actionable and
  profitable to have potential growth.
• Subdivision of a user into segments with similar
  characteristics such as location, interest,
  behaviours, device details, social behaviours.
• A segment strategy requires you to understand the
  source of the data the method of collection, the
  process of creating a segment and understanding
  what the resulting segment attribution.
• Purpose
• DMP uses conditions in order to break down the
  vast amount of data and form the specific groups
  you want to target. Think of it like a special
  gate at the entrance to an exclusive club when
  you set a condition, you are allowing some people
  to enter and excluding others.
• 
  www.dmpmanager.com

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• Data Transfer
• A DMP is used to store and analyze data,
  while a DSP is used to actually buy advertising
  based on that information.
• Leverage the collected and analyzed data with
  networks and DSPs to buy efficient media. Data is
  now transferred to information which will be in
  the form of advertising strategy, or business
  strategy or in any decision making.
• The data you gather through a DMP can often
  be used by other agencies and companies and many
  are willing to purchase this information.
• Scalability
• A DMP must be able to scale to millions of
  data points and analyze all of these
  simultaneously to deliver critical insights.
• Supports the processing of large amounts
  of information.
• 
  www.dmpmanager.com

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