Blockchain for Business – Promise, Practice and Performance

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Blockchain for Business Promise, Practice and
Performance
Artificial Intelligence is poised to be the next
wave of digital transformation. The time to
explore AI implementation has come for every
business leader. At this point, developing an AI
roadmap should be a top priority for most
enterprises. B2B organizations are no exception
to this trend. AI is penetrating the B2B market
as well. In fact, 80 of B2B marketing
executives believe that artificial intelligence
will revolutionize the industry by 2020. As AI
moves deeper into mainstream enterprise, it is
important to understand its significant and
imminent impact on everything from business
strategy, business operations to customer
delivery.
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Image source Smart Insights Why Artificial
Intelligence Matters To B2B Organizations The
customer buying cycle for B2B is significantly
longer and more complex than B2C. To address
each requirement of clients, B2B companies must
put concentrated efforts to understand the buyer
persona. Be it end users or corporate clients,
each individual leaves behind plethora of
information through their online activities.
Whether they search online, visit websites, or
purchase online, large volume of data showing
such as these needs to be analyzed to understand
the user mindset, demographics and their
behavior. According to Salesforces Connected
Customer report, by 2020, 57 of business buyers
will depend on companies to anticipate their
needs and if they dont, they will have no
problem switching brands. When investing manual
efforts in understanding the buyer, businesses
often miss crucial insight as data collected can
be inaccurate, mismanaged or fou nd redundant
resulting in loss of sales and customer
experience. Hence, B2B marketers need an
accurate method to do precise interpretation of
data. AI is one such tactical approach that
every B2B marketer should adopt. It helps in
evaluating valuable data insights, quickly
responding to decision-makers, resulting in
enhanced user experience. Importance of AI In
B2B organizations Artificial intelligence (AI)
technology promises to solve complex problems of
B2B organizations that no humans could
legitimately solve earlier. AI can help
businesses increase sales, accelerate lead
conversion, optimize content delivery, and
improve customer experience.
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• AI can help B2B companies gain a steady advantage
  and encourage exponential growth. While many
  companies are still exploring AI solutions,
  several top organizations are already thriving
  with AI.
• For instance, AI controls everything at LinkedIn,
  from the right job recommendation, providing
  relevant content to their members, helping sales
  person predict the leads responsiveness, to
  helping a recruiter find new talent pools.
• VP of Artificial Intelligence at LinkedIn says
  that AI is like oxygen at LinkedIn. They
  observed several benefits from deploying just one
  AI system. Some of them are
• 30 increase in job applications
• 45 growth in InMail response rate
• 10-20 improvement in article recommendations in
  the feed
• Artificial Intelligence will transform every
  industry across both B2B and B2C sectors,
  including retail, healthcare, legal,
  manufacturing, and automotive. It is not a matter
  of if AI will transform your industryit is only
  a matter of when. Ronald van Loon
• Here are some of the major ways Artificial
  Intelligence are facilitating operations for B2B
  companies.
• Lead Generation
• B2B lead generation is a laborious manual
  process. It can take hundreds of hours of
  manpower to search potential clients, categorize
  them based on requirements and find contact
  information. In this aspect, Machine Learning can
  help collecting la rge volume of data while
  organizing unstructured data to determine a good
  prospect. This information is vital for
  effective marketing campaigns.
• Predictive Analysis Efforts
• We already see this in the B2C landscape.
  Customized ads and suggestions are visibl e in
  search results and social media feeds. B2B
  companies are also leveraging predictive
  analysis to offer customized range of services or
  products based on their user purchase history.
• There is much more opportunity for upselling as
  well as sustaining collaboration with the rise
  of AI in B2B companies

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AI driven technology like text-to-speech and
image recognition helps consumers find what they
are seeking more quickly. It remembers each
users search preference upon each succeeding
visit. In addition to this, B2B industries can
also use AI to track vehicle movement, and
physical inventory with automated stock
monitoring. It informs automatically when
inventory is too low, or the product is not
shipped. Its high time for B2B companies to
adopt AI to capitalize on the lifetime value of
their customer relationships. In order to
survive and thrive in a cut-throat competition,
get in touch with our AI experts at Cygnet on
1-609-245-0971 or email us on inquiry_at_cygnetinfot
ech.com.