Getting started with online marketing 101

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Getting Started With Online Marketing 101
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Six Vital Online Marketing Steps for Internet
Marketing Success
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Defining a Keyword Strategy
In the most simple explanation of how online
marketing works, people use keywords to find your
site which increases your sales. Of course, it's
much more complicated than that, but that does
give you a sense of just how important your
keyword strategy is. Keywords are the words that
people type into search engines to find what they
are looking for.
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Optimizing your Website to Increase your Online
Presence
Once you have your keywords, it's time to use
them in order to optimize your website.
Optimizing simply means creating a website that
is more easily found by search engines. To do
this, you'll need to sprinkle your keywords
throughout the content on your page, including
video titles, tag lines, your URL, alternative
text, in your subtitles, etc.
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Creating a Blog and Content Marketing
Part of the content on your site that can be
keyword optimized will be your blogs. Blogs are a
form of content marketing, or content that has
the specific goal of driving sales. In fact, all
content on your site should be driving sales as
per online marketing 101, but it should also
present some value to your viewers. This will
keep them interested as well as attach value to
your product, service or good.
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Promoting your Content through Social Media
Social media is a huge and free online marketing
platform that is a must-have for anybody looking
to increase their online sales. If you aren't on
social media sites like Facebook, Twitter,
LinkedIn, Instagram and Pinterest already, you
need to be by the end of the day. Social media
allows you to connect and interact with fans and
clients, tailoring and delivering your branded
message for free while creating more in-roads to
your website and keeping you fresh in the minds
of your customers-and that's just the tip of the
iceberg.
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Turning Leads into Conversions
Once you have leads coming into your site, you
want to have a sales funnel structure that
constantly pulls customers further towards making
a purchase/signing up/downloading/etc. This is
vital to the success of your online marketing
efforts. To do this, your website should provide
an easy-to-use customer experience that doesn't
distract them from the final goal (the
conversion). The customer should receive
increasing value at each step of the way, further
pulling them into the sales funnel.
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Analyzing and Refining Your Strategies
Finally, you need to constantly monitor, analyze
and refine your online marketing strategies. You
can do this through a number of free sites such
as Google Analytics and Google Webmaster.
Monitoring how successful your site is by
analyzing your keyword strategy's effectiveness
and metrics such as your bounce rate will allow
you to change and refine your online marketing
strategies as you go, with the ultimate goal of
optimizing your traffic and conversions in mind.
You want your message to get more and more
targeted to reach the exact customer base that
you need to in order to maximize sales, the
overall goal of all online marketing.
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