5 Money Saving Tips

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5 Money Saving TipsFOR SMALL BUSINESS MARKETING
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Marketing is a must
For any business to attain customers and gain
profits, marketing is a must, regardless of the
industry your business operates in. However,
marketing is one of the few business functions
that can be highly demanding in various aspects,
especially the budget. And if yours is a startup
or a small business, on an extremely tight
budget, things only get more complicated. But,
there is good news marketing doesnt
necessarily have to cost you loads of money, bot
even hundreds of dollars. Whether you own a
startup company thats just finding its grip in
the industry, or the owner of an established
business looking to cut down on marketing costs,
there are numerous ways you can market on a
budget. When you spend your money wisely, even
the minimal amount you have will be able to
bring to your business all the benefits of any
traditional marketing plan or strategy. Also,
with todays extremely competitive market and
everyone trying to sell their products or
services with alluring advertisements, it is
important for business owners to understand that
even a small budget can bring in great
results. Here are 5 money saving tips for
marketing on a budget
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Establish a Marketing Strategy
Having a sound strategy is extremely crucial to
market your business, even with a shoestring
budget. Following are the steps to be followed
for the same The first step is to identify and
understand your target audience, for which you
need to perform market research. With a limited
budget, your best bet is to do secondary
research, which means using market research data
that have been collected and recorded by
others. Next, you need to know your market
potential. This gives you an estimate of the
demand for your products over a specific time
frame. Come up with an idea that resonates best
with your target market, and always deliver on
the same.
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Once you have all of this done, have your
marketing focus only on this customer base in
order to prevent using your available resources
very thinly that your company goes unrecognized.
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Take Advantage of Social Media

• Today, it is really hard to find someone who is
  not on at least a single social media platform
  therefore, social media is one of the best ways
  to attain the best benefits off your marketing
  budget. There are a lot of ways you can market
  on social media encourage your customers to
  follow and leave reviews on your companys
  social media pages, so anyone visiting the page
  can know your positives post content that
  attracts people to purchase from you, and this
  can include contests, coupon codes, photos and
  videos of new products, and more. For those of
  your businesses that are image-oriented,
  Instagram would be an excellent marketing
  platform.

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Make Your Content Engaging
Content marketing is an excellent low cost
technique that can be used by any business all
you need to do is create a blog on your companys
website and publish content that are not only
relevant to your target audience, but also
engaging, entertaining, and of high quality.
Since you can do this yourself and because
publishing content can be done for free, you can
make the best use of this technique to market
your products. Even if you are not a writer
yourself, hiring a couple writers who can also
edit and publish content will cost you only
meager. In addition to creating new content,
also think about recycling the existing content
on your website. For instance, on those articles
that contain research or statistics-related
content, update the same with new statistics on
the topic and re-publish the article on your
blog. Another effective option is to create
infographics using the data you have in your
articles people always like anything visual,
therefore, this will be a great way to attract
new customers as well as keep your existing
customers engaged.
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Start a Customer Referral Program

• One other cost-effective marketing strategy that
  can be implemented by any business in any
  industry is asking for reviews and referrals from
  your satisfied customers. After all, there is no
  better way to attain a loyal customer base than
  word of mouth, and when your existing satisfied
  customers recommend your companys name to
  people they know, their trust in your brand
  grows automatically.
• When you want something from your customers, you
  must be ready to give them something in return.
  In this case, you need to offer some kind of
  reward when customers refer your business to
  someone. It could be a monetary reward, say 10
  off on their next order, or anything that you
  know will please them.

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Email Marketing Always Works
Email marketing has always been an
underappreciated marketing technique but, the
fact is that, it can deliver amazing results when
done right, and is the perfect choice for those
on a budget. This far-reaching marketing
technique not only helps you attract new
customers, but also stay in touch with your
existing ones, making your relationships much
stronger. From welcome emails to customer service
content to sale/ discount series to abandoned
cart emails, there are plenty of ways you can
engage your customers with. Marketing isnt
something that will empty your bank. It can most
certainly be done within your budget while
achieving the results you expect.
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