The Importance of Captions in Instagram Posts

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The Importance of Captions in Instagram Posts
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An image that can make people say "wow" is a must
in Instagram, but did you know that caption is
what brings followers closer to you?

• The caption is the unsung hero that people
  usually ignores. It is not the main highlight of
  the post and tends to play a supporting role, so
  it is understandable. However, even though it
  seems trivial at first, it is a vital factor that
  helps keep Instagram pages alive. Think of it as
  a crutch that allows a post to maintain a
  standing position.But why are captions
  important? One of the reasons is that they help
  you reach out to people who will see your post.
  By putting a short story of how the image was
  made or what inspired you to create it, you are
  establishing a friendly relationship between you
  and those who will see the post. That connection
  will give a post an approachable vibe, which in
  return can make your followers feel welcome to
  browse more of your contents.

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Another benefit of putting a caption is that it
boosts activity on your page. Instagram favours
posts that have a lot of engagements (likes,
comments, and time spent on a post). If it sees
one that is doing well, it will help that post
become more discoverable by more people. So if
your image or video has a caption that asks
people questions or makes them read longer, you
will have more chances of landing a spot on the
Discover tab.A caption partnered with a hashtag
is a match made in heaven. By targeting specific
users through hashtags, you can reach out to
those who are interested in that topic. For
example, if you posted something about clothes
and included fashion in your caption, there is a
guaranteed set of people who can come across your
work because they are already engaged in that
subject. However, be sure not to use too many
hashtags for this can cause users to ignore your
post.
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• How do we write an effective caption?After
  creating a material, think of something to say
  that will match your topic. You can look for
  inspirations from various sources but be sure to
  add your own spice to it, something that will
  reflect yourself. Next, do not turn it into a
  novel. Sure, you have thousands of characters at
  your disposal, but people will become bored if
  you put a block of texts in there. Last, use
  hashtags to attract more people in viewing your
  post.Done creating your caption? Then it is
  time to post your work and tell the world what
  you want to say!

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