Digital Marketing Jobs in Coimbatore

1
What is SEO?

• SEO stands for Search Engine Optimization, which
  is the practice of increasing the quantity and
  quality of traffic to your website through
  organic search engine results.

2

• It is the process of optimizing your online
  content so that a search engine likes to show it
  as a top result for searches of a certain
  keyword.
• SEO is the magic you have to work on your article
  in order to make Google very likely to include
  your post as one of the top results whenever
  someone searches for that keyword.

3
SERP

• Search Engine Results Pages are the pages
  displayed by search engine in response to a query
  by a searcher.
• Each SERP normally includes a title, a link that
  points the actual page on the Web and a short
  description showing where the keywords have
  matched content within the page for organic
  results.
• The appearance of search engine results page is
  constantly in flux due to experiments conducted
  by Google, Bing and other search engines.

4

• We are going into deep into SEO
• On-Page SEO
• Off-Page SEO
• In simple terms On page is what we work in Our
  Website.
• Off page is where we work outside of your own
  website to impact your ranking in search engine
  result pages.

5
On- Page SEO

• On- Page SEO Works helps in Googles ranking
  factors
• that they determine by directly looking at the
  page you try to optimize such as your headlines,
  Content and Page structure.
• More important factor is the content that you use
  in the website.
• Content should be unique with using keywords but
  keywords should not stuffed.
• Before starting On- Page SEO it is better to make
  a Keyword research.

6
Off- Page SEO

• Off- Page SEO refers to all the work done other
  than from websites to increase the page ranking
  in search engines.
• In simple words, we can say where SEO happens
  outside the website.
• Links are the important to Google. Infact it is
  almost impossible for Google to determine the
  value of any web page, if there are no links
  pointing to it.
• For More information visit https//webdesigntrai
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