Difference Between Content Marketing And SEO

1

• Difference Between Content Marketing And SEO

With competition increasing every passing day,
starting a business and taking it to a height of
success is not only tough but needs a lot of
knowledge about the market. With advancement in
science and technology, today the customers get
attracted to a product and go through its details
mostly when it makes in appearance in the digital
world. Everyone has exposure to digital world
through laptops, smartphones and PCs.
2
(No Transcript)
3

• So, for any business going online and doing
  marketing using Internet gives them a huge
  platform at minimum cost and presents them with
  an opportunity to reach out to more and more
  people at one time. Due to digitization, managing
  the business and maintaining accurate record is
  easy. Moreover, you get a clear picture of where
  your business stands and can improve it
  accordingly. And to make your business being
  noticed, you need to do more and more of online
  marketing and SEO works where your product and
  website come to notice of maximum crowd and you
  get potential customers.

4

• Being a novice in the online marketing arena,
  there is a high probability that you will be
  getting confused between SEO and online
  marketing. For decades, these two concepts have
  been used in close connection by same type of
  people doing same kind of jobs thereby blurring
  the difference between these two tools. Even the
  most trained and experienced ones have trouble
  differentiating between these two concepts and to
  some level it is OK. But if you aim to get most
  of the benefit out of online marketing, its
  better to know the difference and decide which
  one to start with.

5
(No Transcript)
6
Content Marketing

• In this approach, the main focus is given on
  the content which is to be presented. One needs
  to make the contents attractive by inserting
  useful information without making it look boring
  and making it practical. The content should be
  valuable and interesting which the customer will
  consume or rather go through in details having in
  mind that they will do business with you based on
  the stuff published in the content. Today,
  content can be in any form like blog posts,
  whitepapers, infographics, videos, podcasts or
  even the paragraphs that are used in the main
  site as web content of that particular page.

7

• The approach is made by offering people a
  service or giving them a product that they will
  like (most of the time for free). And if the
  customer comes back demanding for an up gradation
  then you can claim a fees/price for your
  resource/service.

8
(No Transcript)
9

• Search Engine Optimization

What is SEO? Well, it is a process of driving
more traffic to a website from search engines
while following standard guidelines as lay out by
major search engines like Google and Bing. The
objective is to push the rankings of your website
in related keywords so that people can find your
website easily and this will have a direct impact
on the profit margin of your business.
10
(No Transcript)
11
There are different ways to improve the SEO score
of your website like for example, you will have
to make sure that all the pages of your website
have unique content, unique Title and Meta
description, proper h1 tags and also the website
needs to get loaded fast. Your website needs to
publish high quality and authority content to
gain the trust of the visitors and also the
search engines. Try to earn natural links from
different high quality websites as this will give
your website a much needed push to improve the
overall visibility of the website.
12
(No Transcript)
13

• Apparently, your website can become more
  visible to the customers by going high up in the
  search engine result page. Rarely do people visit
  the 2nd or the 3rd page of search engine result
  pages to get the information that they are
  looking for. So, you need to do everything
  possible to push the rankings of your website
  further and the easiest way to do so is by
  publishing informative and well research articles.

14

• Contact us today to know more about
  our Digital Marketing Services
• Distributed by Web Brain InfoTech
• Media Contact
• Company Name Web Brain InfoTech
• Contact Person Rahul
• Email info_at_webbraininfotech.com
• Phone [phone]
• Address 40, 1st Floor, Hasanpur Village
• City New Delhi
• State Delhi
• Country India
• Website www.webbraininfotech.com
• Content is originally posted at
  https//blog.webbraininfotech.com/difference-betwe
  en-content-marketing-and-seo/