How to Choose CRM for Your Organization

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• How to Choose CRM for Your Organization
• Organizations always prefer a single platform
  that is able to support all the business needs
  of the CRM solution. Business tycoons feel the
  dire need to have a robust CRM solution for
  their organization when they have to face hard
  business realities like dip in sales, service
  problems, issues in marketing or other
  inter-related problems that can impact other
  departments of the organization and the entire
  business as well. It is preferred that businesses
  are able to communicate effectively with their
  customers and cater to all their needs as it the
  main goal of every organization to achieve
  complete customer satisfaction, which will be
  possible only by choosing the right CRM solution
  for the organization. It is recommended to
  consider the following points while opting for a
  CRM for your organization-
• Does your business need a CRM solution
• One should have complete understanding about how
  their business works and it. The start of opting
  for a CRM means that one should have thorough
  knowledge of how processes work, how are they
  interrelated to each other and how by changing
  any one of the processes can affect the other
  processes, unexpectedly. It is always an
  attractive option to have a single system that
  can keep track of all the processes and
  constituents. To meet real-life needs, it is
  desired to have substantial customization and
  track all client records.
• Identify the processes that need to be supported
• Once you have decided to opt in for a CRM, the
  next step is to enlist all the processes and
  clients that you want to be tracked down. Make a
  comprehensive list of all your requirements, and
  know how it is going to be integrated with the
  CRM solution. Before starting, it is important to
  identify the main goals one wants to achieve
  through the solution, be it departmental
  solution or customer-centric advantages. Also,
  check if everything can be integrated easily and
  successfully. If it seems to be very complex,
  then it might not be a good solution for your
  business requirements.
• Support the individual processes
• While selecting the team members for the task, it
  is important to choose those professionals who
  are very skilled and efficient to pick-up new
  concepts and applications. Vendors with
  different costs and varied level of proficiency
  can provide support to you but the decision of
  choosing the right vendor should be made wisely
  so that you can have a long term association.
• Knowing the Regulations well
• Different industries need to have compliance with
  different Regulations and satisfy the compliance
  requirements applicable to their domain. E.g.,
  health

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• care industries need to be in compliance with
  HIPAA, financial services should support Graham
  Leach Bliley etc. Government organizations
  require a different level certification and
  accreditation. So, it is important for the CRM to
  deliver the services model that is specific to a
  particular organization.
• Decide the budget for CRM
• Budgetary concerns play a major role while
  choosing the right CRM solution for your
  business needs. One needs to play an initial
  installation cost of the software and then an
  annual maintenance fee. Integration fee is
  charged by some solution providers as well. Some
  organizations prefer to restrict their expenses
  while others can plan a long term financial
  investment for their CRM solution. Earlier, only
  smaller companies with low budget invested in
  cloud, but now-a-days even larger companies
  prefer cloud-based solutions.
• Vertical Market Requirements
• Organizations that have to deal with customer
  feedbacks and forms should have CRM solutions
  that are tailored to their vertical industry.
  Real estate, agribusiness and non-profits, e.g.
  have tailored CRM solutions along with ones that
  have distributors and resellers to sell for them.
  Even if the business structure does not have
  different verticals, CRM is effective for
  horizontally- targeted businesses.
• Financial Requirements
• Once one has decided on the solutions that are
  suitable for the business requirements, it is
  time to focus on the financial requirements. The
  base cost is something one has to spend and is
  inevitable, but the hidden costs need to be seen
  and taken care as well. Customization,
  integration and support incur expenses and are
  essential part of any project but other than this
  if one feels that any other expense is out of
  budget, can be scratched off.
• Vendor Feedback
• It is important to know your vendor well and have
  a genuine feedback about their previous work
  from other customers. One can be really
  disappointed if the targets are not met and are
  not delivered in time by the vendor. Worst case
  is when the vendor leaves the project in between
  and runs away. To avoid any of such undesired
  things to happen with you, it is best to do an
  independent research and know your vendor well in
  advance.
• So, these are some of the very essential points
  one should keep in mind before choosing a CRM
  solution for an organization, as your decision
  can either give a bright and prosperous future
  or ruin all the money you have earned.
• Reference - https//www.trainingzone.co.uk/commun
  ity/discuss/how-to-choose- crm-for-your-organizat
  ion