5 Content Marketing Ideas

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5 Content Marketing Ideas
FOR B2B ECOMMERCE SITES
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Content is the king
Business-to-Business Electronic Commerce (B2B
ecommerce) is one business method that has seen
a rapid evolution over the years. With growing
competition, B2B ecommerce business owners and
marketing managers are constantly looking for
effective content marketing strategies that can
get them the return they deserve. When it comes
to marketing, b2b content marketing is one of the
most crucial tactics that can help ecommerce
businesses significantly. It basically involves
the process of creating valuable content for your
target audience, via different formats, and
using techniques like email marketing, paid
search, search engine optimization, etc. to lure
potential customers to your ecommerce platform.
With over 90 percent of B2B marketers using
content marketing and related strategies, it is
evident that this is indeed very important for
an ecommerce business, provided you make your
content valuable to your users. Here are some
creative and effective content marketing ideas
for your B2B ecommerce business
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Use Content Upgrades
Content upgrades in content marketing refers to
offering a valuable and compelling piece of
content in return for a users email address.
Yes, this is an effective technique to lengthen
your email list, while your users get something
useful and relevant. These content upgrades can
be of different types, including eBooks,
tutorials, and PDFs. With creating and using
content upgrades for your B2B ecommerce site, it
is vital that you first understand the type of
content that your potential customers would be
interested in. Of course, no one likes to get
spammed and therefore people are always wary in
sharing their email address just about anywhere.
Hence, your content upgrade should make them
enthusiastic and make them want to share their
email with you. Some useful content upgrade
ideas for B2B ecommerce business are
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• Downloadable PDF version of a useful blog post
• A printable checklist, say a list of ingredients
  required to make a feast
• Access to an exclusive webinar
• Free access to a full eBook
• Audio or video recording
• A free email course
• Access to a free resource library
• Access to case studies

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Start a Blog
Believe it or not, blogs still work. If you
hadnt known already, traffic from search
engines is highly targeted, and one of the best
ways to rank on Google and attract a huge pool
of potential customers to your site is to start
a blog. The key to creating a successful blog is
to make sure that your blog posts provide value
to your readers, who will be both existing and
new customers. Try to create content that is
both informative as well as entertaining and
engaging. Your content can include industry
news, industry trends, guest/ expert interviews,
product guides, product reviews, company
announcements, and more. Just remember, your
goal with a blog is not to sell your products or
services, but to provide your visitors with
value, and trust us, these leads will definitely
return to your blog, often over and over again,
before they make a purchase.
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Email Marketing
Another effective content marketing idea for B2B
ecommerce sites is email marketing. This is
typically known to be the most engaging content
type because of the fact that emails directly
land in the most personal space of your users.
Sending an email to one of your users account
can be related sending the person a physical
mail to their house. Of course, the content has
to be engaging. Remember, if a user has shared
his/her email address with you, you have
developed a trust with them already. Therefore,
you need to make sure that the content they
receive from you via email is useful to them and
pertinent to their needs, and not just spam,
which can completely ruin your businesss
reputation.
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eBooks
Your customers come to you because they wish to
achieve something using your products or
services. Regardless of the type of product or
service you sell, you can create eBooks on
different topics and categories related to what
you sell. From how to purchase a product on your
website to how to use the product, how to store
them, how the product or service can benefit the
user, and so on, your chances are endless. In
addition to educating your audience about your
products or services, an eBook can also be
designed to tell a story or discuss a topic
pertinent to the industry your business operates
in. While there are specific industries, such as
internet marketing, health and fitness, etc.
that can benefit from creating eBook content,
typically any business that deals with customers
that require and appreciate information can
benefit from this content marketing idea.
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User Generated Content

• As the name suggests, this is content that will
  be created and shared by your customers upon
  your request. This is one of the best ways to
  have your customers engage with your brand or
  company and encourage them to help market the
  same. From posts to reviews to product demos,
  you can request your customers to generate any
  type of content they like that will be helpful
  for your ecommerce business.
• User generated content is a great option for
  typically any type of business dealing with any
  type of product or customer service. For
  instance, if your ecommerce site sells sporting
  goods, you can invite your customers to create
  real-time reviews of your products or even a
  video content of your product in action. This is
  an amazing way to generate more sales, since it
  comes directly from your existing customers and
  therefore will reflect positively to potential
  customers.

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User Generated Content
Legos User Generated Content Strategy As
discussed, your content is key, and will be king,
only if you learn to use it the right way,
delivering a fulfilling experience to your target
audience. In addition to attracting new users
and generating leads, you should also use your
content to build a strong brand presence as well
as retain your customers.
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