Vanity Cube – Changing the Salon Trend in India

1

• Calling a beautician home is not a new thing. I
  have seen my mother calling Rekha (her
  beautician) since 1985 when I was born. She was
  the first one who gave prenatal body massage to
  her she also helped her giving me tel malish
  after my birth. Time changed and Rekha
  transformed herself from just a maalish wali to a
  beautician. She learned these skills under Ms
  Suzy who use to run a local salon at her home and
  also use to train girls while on job. Rekha
  learned these skills within 6 month and started
  serving my mom again but this time it was with
  waxing, facial and other beauty services. This is
  somewhere in 1994-95, lot of aunties use to open
  up small parlour in one of their rooms and use to
  earn a good living through it. In fact, I got my
  first hair cut from Ms Ruksana. By 2000s we had
  enough commercial salons in the market consisting
  of low budget, mid budget and premium to cater to
  every strata of women. Flip through 10 more year,
  2008 onwards market has significantly changed in
  India, we had good majority of women working in
  IT, banking and other service industries. With
  women getting busier, it is becoming more
  difficult for them to pay salon visit.

2

• This was my Eureka moment. This is where
  VanityCube was born in late 2014. Just imagine,
  if you could get your salon service (same
  quality, same price, and same standards) at home,
  would you not want to switch from your salon to
  home salon. I would love to relax on my couch,
  watching my fav matinee movie and at the same
  time getting my nails done. People often ask me
  how it is different from Salon services and is it
  convenient to get such services at home.
• My answer to this is yes. We are primarily into
  hygiene and makeup services where it is much more
  convenient to avail such services at home instead
  of stepping out. Why would anyone want to get
  inside this small tiny cramped room with just one
  bed which is not even comfortable and spend 2-3
  hours of yours?
• We sort of looked at some of the problems and
  thought why not look out for relevant solutions.

3

• PROBLEMS
• Many vendors provide salon bookings but no one
  provides last minute booking. Salons has to give
  preference to walk in customers over anyone who
  has booked an appointment online.
• Your hair dresser or beautician flip between
  appointment as there are more customers in the
  salon and you need to optimize your staff time
  and effort, so you really dont get their
  attention for very long time.
• Weekend are pretty crazy and you may end up
  waiting in salon from anytime between 15-45 min,
  typical parking issue, traffic etc.
• Except few salons most of the salons open up
  around 10-10.30 and shuts by 8-8.30 pm gives
  working women very little time to adjust their
  salon timing during her non-working hours.
• Customer preference goes unattended, no
  technology and analytics at salon level today.
• High price in services due to high real estate
  cost of salons

4

• What can be a solution to this, a budgeted
  branded home salon? VanityCube is not a new idea,
  women have been getting their beauty, hair and
  makeup done forever. Were just using technology
  to streamline and making it more accessible.
  After booking an appointment in three easy steps
  (choose your date and location, pick your beauty
  or makeup services, and confirm!) a VanityCube
  artist comes to you, delivering high-quality and
  consistent services regardless of the artist that
  arrives.
• How do you prepare yourself to get such services
  at home?
• There is hardly anything you need to prepare for
  except that you need to have a place where we can
  execute the services. It need not necessarily be
  home, we have done plenty of services in office,
  hotels, wedding venues etc.

5

• A customer can book us via Mobile App (Android or
  ios), website (www.vanitycube.in) or call us on
  our central number (8010801091). She can get all
  details about the services we offer and choose
  from the menu. A customer can request a
  particular date and time and your booking is
  done. As a customer you can choose to pay before
  the service via online or choose to pay post your
  services via cash/online. Any services booked
  during the day in served within 90 min from the
  time of appointment.
•  
• How do we address our Customers Concerns?
• Safety VanityCube beauticians come wearing
  branded t-shirt, carry branded kit and products.
  We do a thorough background verification of all
  our beauticians.
• Hygiene We carry all disposable towels, bed
  sheet, face tissue and other material required to
  deliver efficient services. We sanitize all our
  products before use.
• Convenience- Our beautician carry pedicure
  machine, hair steamer, facial streamer, manicure
  bowl, towel and all other kits required to
  perform all beauty treatment. We do not ask
  customer to provide us with anything

6

• Training All our beauticians are hired from top
  training academy and salon with a minimum work
  experience of 5 years. All girls are well behaved
  and well trained.
• Pricing We bring standardized services
  delivered at your doorstep at affordable prices.
• With VANITYCUBE you dont have to worry about
  travel time, traffic or the hassle of bad
  summer/winter weather ruining your fresh hair or
  beautiful skin. We wish you all beautiful things.
• For appointment Download our Android or iOS App.
  Or Visit www.vanitycube.in
• For Queries, Please Call 8010801091