MKT 498 Inspiring Innovation / tutorialrank.com

1
MKT 498Inspiring Innovation / tutorialrank.com
2
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Entire Course (New Syllabus)   For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 1 Purpose and Value of Integrated
Marketing Communications MKT 498 Week 2 Product
and Market Identification MKT 498 Week 2 Trends
in Marketing Communications MKT 498 Week 3
Competitive and Segmentation Analysis
Presentation MKT 498 Week 3 Advertising Tools in
IMC Plans
3
MKT 498 Inspiring Innovation-- tutorialrank.com

• MKT 498 Final Exam Guide (UOP Course)
•  
• For more course tutorials visit
• www.tutorialrank.com
•  
• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple Select
  format).
•  
• Multiple Choice and Multiple Select
  Questions
•  
• The foundation of an IMC plan includes which of
  the following elements? (Check all that apply)

4
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is integrated marketing? What is the value of
integrated marketing in todays business
environment? How is integrated marketing
different from traditional marketing?
5
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 DQ 2 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
are the "non-quantifiable" tools in marketing?
How can these tools be evaluated? What is the
value of using these tools? How can you justify
the use of non-quantifiable tools for creating a
marketing strategy for a marketing plan?
6
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 DQ 3 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
are the different types of tools available for
businesses to conduct marketing analyses? How are
the outcomes different? How are the different
tools for marketing analyses important in
developing an integrated marketing communication?
Provide an example.
7
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP
Course)   For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 3
Times, Rating A   Write a 700- to 1,050-word
paper in which you describe the purpose and value
of integrated marketing. (2 points) In your
paper, investigate an existing company and
determine if the company has an integrated
marketing campaign for one of the products or
services they sell. Address the following in
8
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New)   For
more course tutorials visit www.tutorialrank.com  
MKT 498 Week 1 Individual Assignment Purpose and
Value
9
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP
Course)   For more course tutorials
visit www.tutorialrank.com   Write a 700- to
1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper
10
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Why
is it important to have a unique competitive
advantage (often called a unique selling
proposition, or USP)? Is a competitive advantage
perceived or real?
11
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com   What is a
target market? How do you segment a market to
identify a target market? What is the value of
identifying the optimal target market for a
product or service?
12
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 3 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   How
does demographic and geographic data collection
differ from psychographic and life cycle data
collection? What is the value of each? Provide
examples.
13
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 4 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
assessment tools might a business use to
determine what your competition is doing? How do
you collect data on the competition? Provide
examples.
14
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 5 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is the value and purpose of a marketing
positioning statement? How does the assessment
affect the development of the marketing position?
How often should the marketing position change or
be reviewed? Does it depend on the type of
business or customer? Provide examples.
15
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 DQ 6 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Why
is product life cycle important? What changes
should occur in advertising, sales, and promotion
at the various stages of the product life cycle?
Provide examples.
16
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Comp
lete the Marketing Analysis Tools Table which is
posted in the Course Materials Forum. This table
lists the various tools that are used by
marketers to analyze product positioning,
competitive positioning, customer perceptions,
and distribution-channel analysis
17
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New)   For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 2
Individual Assignment week 2 Competitive
Advantage and Objectives Analysis
18
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 Product and Market
Identification   For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 2
Product and Market Identification Prepare for the
Marketing Communications Plan Executive Summary
due in Week 5, by addressing the following ?
Discuss the product or service each team member
wrote about in their individual Week 1 Purpose
and Value of Integrated Marketing Communications
assignment.
19
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 2 Trends in Marketing
Communications For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 2
Trends in Marketing Communications Write a 1,050-
to 1,200-word paper in which you ? Select and
assess three trends in marketing communications.
20
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com What
are some of the current trends influencing the
effectiveness of advertising? What effect does
emerging technology have on advertising? What are
the changes in consumer behavior that are being
affected?
21
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 DQ 2 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Iden
tify a current and innovative advertising
campaign you have observed recently. What are the
characteristics of the campaign? Why is it
innovative?
22
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 DQ 3 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is CPM? Why is CPM important? What are some of
the differences between total cost of CPM and
advertisement versus the CPM rate?
23
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 DQ 4 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Why
is important for a business to consider
alternative marketing tactics when developing an
integrated marketing communication (IMC)
campaign? What are some of the strengths of each
type of communication? Provide examples. How do
the types of communication vary by product
category?
24
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 DQ 5 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is the difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding and positioning
strategies
25
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New)   For more course
tutorials visit www.tutorialrank.com   MKT 498
week 3 Integrated Marketing Communication Target
Market Paper
26
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper (UOP Course)   For
more course tutorials visit www.tutorialrank.com  
Select the product or service from the
Integrated Marketing Discussion in Week
Two. Write a 1,600- to 2,000-word paper for which
you first research the current customer base,
buyer behavior, demographics, psychographics,
lifestyle, geographic area,.
27
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper   For more course
tutorials visit www.tutorialrank.com   MKT 498
Week 4 Analysis of Marketing Communication Tools
Paper Write a 1,050-word paper in which you
include the following
28
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 DQ 1 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is the relationship between a target market and
selecting a distribution channel? How do the
changes in the target market affect the design of
the distribution channel? Provide an example.
29
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 DQ 2 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
decisions go into selecting a distribution
channel? What decisions go into selecting new
distribution channels? What is the difference
between a vertical and a horizontal distribution
channel? Provide an example.
30
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 DQ 3 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
effect has e-commerce had on traditional
brick-and-mortar business? Provide at least two
examples and explain the effects. How can a
business determine what proportion of the budget
should be allocated for e-commerce? How has
e-commerce globalized the small business?
31
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 DQ 4 (UOP Course)   For more
course tutorials visit www.tutorialrank.com   What
is a value-added network? What are the
advantages and disadvantages of selecting
value-added networks? How does the distribution
change with the different stages of the product
life cycle?
32
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper (UOP Course)   For more
course tutorials visit www.tutorialrank.com Use
the product or service that your Learning Team
selected in the Integrated Marketing Discussion
in Week Two. Write a 700- to 1,050-word paper in
which you identify one marketing option from each
category below which would be realistic for the
product or service examined.
33
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New)   For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper
34
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New)   For more course
tutorials visit www.tutorialrank.com   MKT 498
Week 4 Team Assignment Marketing Communication
Paper
35
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation (UOP Course)   For more
course tutorials visit www.tutorialrank.com   Util
ize the research from your Learning Teams Target
Market and Competitive Advantage Analysis in Week
Three. Create a 12-slide Microsoft PowerPoint
presentation in which you develop and justify a
Marketing Position Statement for the selected
product or service.
36
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New)   For more course tutorials
visit www.tutorialrank.com     MKT 498 Week 5
Assignment Communication Channels Paper
37
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 5 Digital Communications
Presentation   For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 5
Digital Communications Presentation Research the
digital communications tools used by the company
you chose in Week 1 or Week 3.
38
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary   For more course tutorials
visit www.tutorialrank.com   MKT 498 Week 5
Marketing Communications Plan Executive
Summary For your final Learning Team assignment,
complete a Marketing Communications Plan
Executive Summary
39
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New)   For more
course tutorials visit www.tutorialrank.com   MKT
498 Week 5 Team Assignment Integrated Marketing
Communication Plan
40
MKT 498 Inspiring Innovation-- tutorialrank.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper (UOP
Course)   For more course tutorials
visit www.tutorialrank.com   Refer to the
University Material Integrated Marketing
Communications (IMC) Plan and Presentation
located on the student website. Week 5 Team
Assignment
41
MKT 498 Inspiring Innovation / tutorialrank.com