Web Portals: The Best Way to Add Value to Customer Experience

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Web Portals The Best Way to Add Value to
Customer Experience
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Ever thought about how convenient it is that you
can get all the details of purchase history when
you log in to your account on any e-commerce
store? If you had to drop an email every time
you wanted to track your purchase, look at past
orders or exchange a product, it would be
cumbersome, to say the least. And this applies
for both, the customer as well as an e-commerce
storeowner.
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If you are a student and you want to access all
your attendance records or assignment grades,
would you rather email your professor or the
institute? Alternatively, simply have all the
details in one place, ready to access whenever
you need? This is where portals come into the
picture. These are two of the most common
scenarios for which web portal solutions are
already being used. There are plenty of other
industries where web portals are used to enhance
customer interaction with the brands. Web
portals let a specific group of people or
individuals get a specific type of access to the
CRM modules through these portals. The web
portals help the customers to get the right
information at any time and the best part is
that it wont require your involvement.
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By adding portals you are adding value to your
customers time and their journey with
you. Whether it is customers, students, or
patients, everyone has questions. And these
questions will never end. Generally, these
questions are about where their shipment is, or
if you marked them present in a lecture from
three weeks ago, or what their dietary
restrictions are. When you have web portals
integrated with your CRM, it gives the right
people, the right access so you dont have to
spend time hunting for answers and writing back
to them. Nor will you have to have dedicated
staff to answer these questions. Now that we
have established the importance of having web
portals, lets walk you through the in- depth
understanding of portals for different
industries.
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Industries that Could Highly Benefit from Web
Portals Educational Institutes Imagine you
run a large-scale educational institute with
over 1000 students, spread across multiple
disciplines. It will require you to have a
connected database of students, faculty, your
infrastructure, and various other modules. With
a web portal solution, you can assign each
student and member of the faculty their own
access to the information. This way they can see
the necessary data and perform the necessary
actions they need without having to contact
multiple personnel of your institute. E-commerce
Stores Another industry that can be greatly
benefited by web portals is the e-commerce
industry. After your customers make a purchase
with you, they would
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want to track their shipment once it arrives,
they might want to exchange or return the
item. It would be easier for you as well as your
customer if they have access to your database.
Not entirely, but limited to certain CRM
modules. That way, they can do all of these
tasks without you having to make any
effort. These are of course just a couple of
examples where a custom portal is used. There
are a number of other industries that can be
benefitted. If you run a business, a hospital,
an educational institute, e- commerce store, or
a pharmacy, investing in a good web portal can
be one of the best decisions for your
business. These portals are an extension of your
company and your brand. So of course, a generic
web portal solution would not do it justice.
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And what do you do when a generic solution is not
good enough for you? You look to customize it! A
customized web portal that will match with your
brand. Getting a custom web portal is simple
enough. Look up various companies that provide
custom portal development, if the solution they
provide works for you, then you can hire them to
make a portal for your company, or institute or
hospital. Customization is necessary for the
smallest details like printouts. If someone
needs to take a print out of an invoice or a
mark sheet, your logo should be on it as a
watermark and a good web portal development
company will pay attention to such small
details. You can easily find a decent company
that has experts in the field and they will be
able to provide the best solution crafted
according to your needs.
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