Digital Marketing Services For Your Business

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Digital Marketing Services For Your Business
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Task

• Each slide focuses on a different aspect of
  digital marketing.
• In groups, brainstorm the answers to each
  questions.
• Draw from your own knowledge to elaborate the
  concepts presented YOU are the marketing experts!
• Make note of key vocab items.

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Key Points

• What is Digital Marketing?
• Why are People going Online?
• Benefits of Digital Marketing
• What does Digital Marketing Consist of?
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing (SMM)
• Digital Marketing Measurement
• How Digital Marketing Evolved

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What is Digital Marketing?

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital medium.

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Why are People going Online?

• For information on a new product, service or
  location
• With the constant growth of the web, and more
  people getting connected every day, digital
  marketing has become a necessity for many
  organizations. This also includes small
  businesses that want to trade online and make a
  name for themselves on the web.
• The web is crowded with information. If you
  have a website, how can these people reach you?
  What are the benefits of digital marketing?

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What are the Benefits of Digital Marketing?

• Over Traditional marketing
• Puts the consumer in control
• Provides convenience
• Drives brand loyalty
• Reduces the selling cycle
• Builds your brand
• It is measurable
• It is cost effective

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Digital Marketing objectives

• To obtain your commercial enterprise venture
  and goals at the web, you need specific digital
  advertising and marketing objectives that guide
  your on-line promotional activities. each
  marketing campaign you create and all commercials
  which you run should be in line with your
  marketing objectives and be applicable for your
  goal marketplace.
• Your virtual advertising targets must be
  clever (unique, Measurable, manageable,
  applicable and Time associated) and you should
  benchmark in opposition to your competitors to
  make certain which you are more effective.

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Here are 5 important objectives to include in
your marketing strategy

• 1. Increase sales
• 2. Improve conversion rate
• 3. Percentage of return visitors
• 4. Organic traffic volumes
• 5. Reduce bounce rate

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What does Digital Marketing Consist of?

• Key components
• Website Design (User Experience)
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing (SMM)
• Email Marketing
• Display Advertising (Banner Ads)
• Let's look more closely at some of these key
  components.

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What is Search Engine Optimization (SEO)?

• SEO Definition
• SEO stands for Search Engine Optimization,
  That much has stayed the same. It refers to
  techniques that help your website rank higher in
  search engine results pages (SERPs). This makes
  your website more visible to people who are
  looking for solutions that your brand, product,
  or service can provide via search engines like
  Google, Yahoo!, and Bing.
• What hasn't stayed the same are the
  techniques we use to improve our rankings. This
  has everything to do with the search algorithms
  that these companies constantly change.

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What is Pay Per Click (PPC)?

• PPC Definition
• Pay Per Click marketing (PPC for short) is a
  model of advertising that allows marketers to pay
  only when their ad is clicked by an online user.
  Search engines like Google and Bing make pay per
  click advertising available on an auction basis.
• To show an ad on a search engine results page
  (SERP), marketers create ads and then bid on
  specific search phrases for which to show them.
  These pay per click ads will then appear above
  and below the non-paid organic search results and
  youll pay the search engine for every time a
  user clicks on your ad, regardless of the total
  number of times the ad was shown.

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ADVANTAGES OF PAY PER CLICK (PPC)?

• Very fast
• Get targeted visitors within hours (sometimes
  minutes)
• Can yield highly profitable results
• Great testing platform and can be highly targeted
  
• Time of day
• Geographic area
• Keywords and phrases
• Immediate feedback

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DISADVANTAGES OF PAY PER CLICK (PPC)?

• No guarantees
• Heavy competition
• You pay regardless of any sales
• Competitive keywords demand higher bids
• Restricted to text and images ads
• Traffic stops when you stop paying

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DISADVANTAGES OF PAY PER CLICK (PPC)?

• Social Media Marketing Definition
• Social media is a medium or instrument for
  communication, like a newspaper or a radio.
• Social media a Social instrument of
  communication.

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ADVANTAGES OF Social Media Marketing (SMM)

• Targeted traffic
• High return on investment (ROI)
• Does not require specialization or vast technical
  skills
• Ability to do viral therefore high visibility
• Cost effective (only time and effort)

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DISADVANTAGES OF Social Media Marketing (SMM)

• More time consuming than SEO and PPC
• No short term ROI
• Everything is public
• Ineffective use brand credibility loss

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Digital Marketing Measurement

• ROI (Return On Investment)
• Many tools and systems are available to
  calculate our ROI and to measure the
  effectiveness of your digital marketing campaign.
• ROI tools
• Google analytics
• Google webmasters
• Basic Google search
• Google ad words
• Social media monitoring tools
• WHICH IS THE MOST EFFECTIVE? Find out and tell us!

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How Digital Marketing Evolved over the years?

• Back in the day, it was all about
• Build a website
• Build links, build more links, and build ever
  more backlinks
• Hope it shows up in Google someday
• Hope it displays on the results page with the
  right keywords (what people are typing in when
  they search)
• It was like fishing and hoping you will get a
  catch.

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• With SEO. PPC was born - (Pay Per Click)
• Build ads around keywords and pay for everyone
  that clicks the ad and visit your site
• E.g. Google's Adwords (3 line ads that show up on
  the right/top of search results)
• Microsoft's Adcenter
• Yahoo's search marketing (Overture)

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Thanks For Watching
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