Brand Extensions and How They Can Benefit Your Company

1
BRAND EXTENSIONS AND HOW THEY CAN BENEFIT YOUR
COMPANY
2
Content

• Brand Extension
• Brand Extension - Examples
• Types of Brand Extension
• Benefits of Brand Extension
• Take Away

3
Brand Extension
If you own a company and expand to offer a new
product, would you give that product a name that
is related to the name of your business? If the
answer is yes, the new product would be
considered a brand extension.
4
Brand Extension - Examples
There are many ways companies can use brand
extensions. Here are some examples

• Snickers With its creation of Snickers ice cream
  bars.

• Hersheys With its creation of Hersheys
  chocolate milk.

• Febreze With its creation of Febreze car air
  fresheners.

5
(No Transcript)
6
Types of Brand Extension
There are many ways companies can use brand
extensions. Here are some examples
Line extension
These are used to release a product that is a
variation on an existing one.
Product extension
This is when a company launches an entirely new
product and related to the existing products the
company sells.
Extension of company expertise
These are extensions that occur based on the
expertise of the company.
Extension of customer franchise
This is when the companys product range is
extended.
Extension of brand distinction
These are brands that extend based on the unique
benefits they offer their customers.
7
Benefits of Brand Extension

• Raising brand awareness. Greater chance of
  success for new products that are already related
  to a reputable company name.
• New products can attract customers who will try
  other products the company manufactures.
• Cost of developing a new brand, including some
  web design and branding expenses, will be
  avoided.
• Boosts image and energy for the brand.
• Gives the brand a leg up on its competition.

8
Take Away
Brand extensions can help your company to grow.
However, they will only have a positive impact if
your product is successful. Do what you can to
create a product you know your customer base will
love and follow it up with marketing that will
appeal to your target audience. Good luck making
your brand extension work for your business.